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Author Profile

Amber Tiffany

  • Amber Tiffany (@amberjtiffany) is the Content Marketing Manager at Invoca, which drives inbound calls and turns them into sales. She began her career as a marketing copywriter and has since gained experience in SEM and content strategy for both B2C and B2B organizations. She is currently training daily to become the first female champion in Invoca's ping pong league history.

    Amber Tiffany (@amberjtiffany) is the Content Marketing Manager at Invoca, which drives inbound calls and turns them into sales. She began her career as a marketing copywriter and has since gained experience in SEM and content strategy for both B2C and B2B organizations. She is currently training daily to become the first female champion in Invoca's ping pong league history.

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Recent Posts by Amber Tiffany

3 Examples of Brands Doing Real Cross-Channel Marketing

Whether you call it cross-channel or omnichannel marketing, as a consumer, I love it. I love that I can connect with brands how and when I want. I love when my mobile search results show me nearby store inventory. I love opening an email with a discount code for the items I left in my online shopping cart. It makes my life easier, and I feel like a VIP who’s getting the red carpet treatment.  As a marketer, I hate cross-channel marketing, or rather, I hate how hard it is....

5 Mobile Insights That Will Change How You Market to Millennials

Everywhere you go, millennials are looking down at their phones. The grocery store, the bus, and don’t get me started on the movies. The question is: what are they really doing with their heads down, thumbs furiously typing and swiping? This is a serious question for marketers who want to not only reach, but genuinely engage their millennial, mobile audience. We know this generation is unashamedly addicted to their phones, but how are they using them to engage with brands?...

Why is Mobile at the Heart of the Customer Journey?

Today we don’t “go online” anymore because we live online. We check our emails while standing in line. We get directions while driving. We quickly consult Google to settle arguments. Marketers have to think beyond apps and responsive websites because mobile isn’t just a tiny screen we tote around all day and use to browse the Internet. It’s a way of life, and it’s at the heart of the customer journey. Here are four reasons why marketers have to think bigger when it comes to...