Everywhere you go, millennials are looking down at their phones.
The grocery store, the bus, and don’t get me started on the movies.
The question is: what are they really doing with their heads down,
thumbs furiously typing and swiping?
This is a serious question for marketers who want to not only
reach, but genuinely engage their millennial, mobile audience. We
know this generation is unashamedly addicted to their phones, but
how are they using them to engage with brands?...