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Author Profile

Abdul Hamid Ebrahim

  • Abdul currently leads Transformation Services for the Oracle Marketing Cloud in EMEA. Our marketing transformation services address strategic gaps and help customers adjust their processes, systems, and organizational structures to be successful in the era of integrated marketing. Formerly a Digital Marketing Director for an Oracle Marketing Cloud Customer and AppCloud partner, Abdul joined the OMC in 2014 and has provided strategic guidance to over one hundred organizations since then. With over fifteen years of experience, Abdul has held a number of senior marketing roles in a variety of organizations including Gartner, the world's leading information technology research and advisory company.

    Abdul currently leads Transformation Services for the Oracle Marketing Cloud in EMEA. Our marketing transformation services address strategic gaps and help customers adjust their processes, systems, and organizational structures to be successful in the era of integrated marketing. Formerly a Digital Marketing Director for an Oracle Marketing Cloud Customer and AppCloud partner, Abdul joined the OMC in 2014 and has provided strategic guidance to over one hundred organizations since then. With over fifteen years of experience, Abdul has held a number of senior marketing roles in a variety of organizations including Gartner, the world's leading information technology research and advisory company.

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Recent Posts by Abdul Hamid Ebrahim

The Big and Small ‘T’ In Digital Marketing Transformation

Much is said and written about digital marketing transformation by marketers, technologists, analysts and organizations of varying shapes and sizes. Multiple definitions exist of the term such as that given by Altimeter Group: The re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at every touchpoint in the customer experience lifecycle. Or “Smart Insights who defined it as: A staged programme of...