Recent Posts by Jacel Booth

TV has undergone a major transformation, both in content and delivery of that content, over the past 80 years. From the first linear TV ad airing in the 1940s to personalized ads served programmatically via connected TV (CTV) and over-the-top (OTT), one thing remains consistent: consumer attention is the holy grail for all advertisers. Research shows consumers are highly engaged with television as an entertainment medium. According to eMarketer, U.S. adults spent an average of...

As soon as TVs became a staple in living rooms across the globe, marketers were capitalizing on the breakthrough medium. Never could a brand more effectively deliver their story and sell their product. A way to reach people using sound and video? This extremely appealing avenue of advertising took the marketing world by storm. Yet a lot has changed since the first commercial aired in 1941. Fast forward almost 80 years, and the way that marketers are trying to reach customers...

Digital marketing has evolved drastically over the past decade. Think back to 2010: Apple released the first iPad; Pinterest and Instagram had barely launched; and just one in four mobile subscribers used smartphones. Today, marketers face unchartered territory, as new platforms and channels enter the market at a record rate, and mobile usage grows exponentially. With global ad spend is projected to reach more than $377 billion in 2020, digital marketing continues to be an...