What's New 10.1
By Lisa Butler on Apr 17, 2012
ATG 10.1 (Dupont) was released April 2012. This note includes the All Products Chart for that version.
Merchant Empowerment: Merchants are continuously under pressure to innovate and be efficient. They need to do more with less time and resources. These merchants need flexibility to innovate in their sales and marketing, with creative approaches to attract, convert and retain customers. In order to be efficient and flexible, users need to be able to implement their plans without relying on technical support personnel.
ATG 10.1 adds a number of new capabilities to allow merchants to work faster, smarter and with more options to execute business plans on their site. These features address not only the costs of maintaining a site by allowing merchants to accomplish their tasks with fewer steps, but also new ways to view and edit data on the site that bring together the data-driven science as well as the visual art of merchandising. Likewise, new promotion capabilities, including pre-packaged templates for common promotion types, allow them to more easily and quickly create promotions according to their business objectives.
Mobile & Cross Channel: Customer usage of mobile devices is growing at an unprecedented pace, and merchants are racing to engage with their customers in a consistent manner across all channels and devices. Merchants are using all channels, especially mobile, to increase customer engagement and satisfaction with their brands. Cross channel commerce presents new opportunities with unique capabilities and there is growing market need for merchants to provide a seamless experience across all touch points – web, mobile, social, kiosks, contact center etc.
To enable merchants to provide an integrated and orchestrated cross channel experience, ATG is now providing a framework/SDK to ease and accelerate the development of mobile commerce solutions on the ATG platform. Release 10.1 provides mobile-optimized web and IOS versions of the Commerce Reference Store (CRS) that showcase key ATG features and value propositions and serve as a framework to help developers build mobile sites and applications more quickly. Improvements to the REST framework enable other applications to integrate and consume ATG commerce functions in a simpler and more efficient way. ATG's call center application, CSC, has been enhanced with a redesigned user interface to allow greater efficiency for call center agents.
Faster Commerce on a Global Scale: Merchants, like all business units, are driven to grow their business. They look to innovate and expand in a number of ways and to optimize their business across many areas. These factors have driven many companies to expand internationally, to extend product offerings, and to offer optimized shopping experiences to all segments of their customers.
The 10.1 release adds key capabilities to allow merchants to expand internationally, as well as enable merchants who are based internationally to use the ATG Commerce business user tools in their native language and cultural format. New capabilities, such as the integration with Coherence, allow merchants to scale to very large catalogs with high performance. The merging of ATG B2B and B2C modules enables B2C retailers to offer optimized shopping solutions to both their B2B and B2C customers and allows B2B companies to offer many of the same features to guide the shopper experience as their B2C counterparts. In summary, the new features of 10.1 allow companies to address broader markets, in different regions and with greater scale.