What's New 10.1

ATG 10.1 (Dupont) was released April 2012. This note includes the All Products Chart for that version.

All Products Chart

What's New in 10.1


Merchant Empowerment: Merchants are continuously under pressure to innovate and be efficient. They need to do more with less time and resources. These merchants need flexibility to innovate in their sales and marketing, with creative approaches to attract, convert and retain customers. In order to be efficient and flexible, users need to be able to implement their plans without relying on technical support personnel.
ATG 10.1 adds a number of new capabilities to allow merchants to work faster, smarter and with more options to execute business plans on their site. These features address not only the costs of maintaining a site by allowing merchants to accomplish their tasks with fewer steps, but also new ways to view and edit data on the site that bring together the data-driven science as well as the visual art of merchandising. Likewise, new promotion capabilities, including pre-packaged templates for common promotion types, allow them to more easily and quickly create promotions according to their business objectives.

Mobile & Cross Channel: Customer usage of mobile devices is growing at an unprecedented pace, and merchants are racing to engage with their customers in a consistent manner across all channels and devices. Merchants are using all channels, especially mobile, to increase customer engagement and satisfaction with their brands. Cross channel commerce presents new opportunities with unique capabilities and there is growing market need for merchants to provide a seamless experience across all touch points – web, mobile, social, kiosks, contact center etc.
To enable merchants to provide an integrated and orchestrated cross channel experience, ATG is now providing a framework/SDK to ease and accelerate the development of mobile commerce solutions on the ATG platform. Release 10.1 provides mobile-optimized web and IOS versions of the Commerce Reference Store (CRS) that showcase key ATG features and value propositions and serve as a framework to help developers build mobile sites and applications more quickly. Improvements to the REST framework enable other applications to integrate and consume ATG commerce functions in a simpler and more efficient way. ATG's call center application, CSC, has been enhanced with a redesigned user interface to allow greater efficiency for call center agents.

Faster Commerce on a Global Scale: Merchants, like all business units, are driven to grow their business. They look to innovate and expand in a number of ways and to optimize their business across many areas. These factors have driven many companies to expand internationally, to extend product offerings, and to offer optimized shopping experiences to all segments of their customers.
The 10.1 release adds key capabilities to allow merchants to expand internationally, as well as enable merchants who are based internationally to use the ATG Commerce business user tools in their native language and cultural format. New capabilities, such as the integration with Coherence, allow merchants to scale to very large catalogs with high performance. The merging of ATG B2B and B2C modules enables B2C retailers to offer optimized shopping solutions to both their B2B and B2C customers and allows B2B companies to offer many of the same features to guide the shopper experience as their B2C counterparts. In summary, the new features of 10.1 allow companies to address broader markets, in different regions and with greater scale.


Hi, Its a very good and informative doc. Thanks for the update on the new version of ATG.

I would like to know, the product and download information of 10.1, when it will be available for download ?

I see a new product called 'Oracle ATG Web Commerce iOS Mobile Reference Store 10.1'. Could you please provide more information about it ?

Thanks in advance


Posted by guest on April 18, 2012 at 01:37 AM EDT #

Dear Sankar - the 10.1 release is available now for download at http://www.oracle.com/technetwork/indexes/documentation/atgwebcommerce-393465.html

The Commerce Reference Store and the reference Mobile application are not available yet but coming soon.

Posted by guest on April 18, 2012 at 06:17 AM EDT #

actually that link was to the documentation which includes information about the Mobile Reference Application.

Posted by LB on April 18, 2012 at 06:42 AM EDT #

Very infomative, as always!

Do you know if there is an available chart for ATG 10.1 supported environments?


Leo Dolan

Posted by Leo Dolan on April 18, 2012 at 09:07 AM EDT #

Hey Leo, the Oracle Third Party Support Matrix is located here https://support.oracle.com/CSP/main/article?cmd=show&type=NOT&id=1345041.1
Registration is required to access this document: https://myprofile.oracle.com/EndUser/faces/profile/createUser.jspx

Posted by LB on April 18, 2012 at 09:11 AM EDT #

Let's not forget all the Business Intelligence content that's now included in ATG 10.1 enabling ATG 10.1 now includes interactive dashboards enabling business users to gain insight into whats happening with their ATG powered solution by enabling them to report on an analyze, sales, promotions, traffic, search and contact center data acrss mlutiple site and channels. ATG 10.1 Business Intelligence is powered by the Oracle Business Intelligence platform (OBIEE) and includes powerful business user tools allowing users to author and personalize their own BI content, analyses and dashboards.

Posted by guest on May 11, 2012 at 02:38 PM EDT #

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