Monday Jul 20, 2015

Why Oracle ERP Cloud? by Terrance Wampler

Terrance Wampler (pictured left), vice president of Oracle ERP Cloud Strategy and Product Development, explains why the cloud is so appealing and how Oracle’s leading ERP cloud solution is a clear choice for business operations.

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Tuesday Jun 02, 2015

Embrace Diversity and Congruence in the Workplace

A Guest Post by Andy Campbell, Oracle HCM Cloud Sales Evangelist (pictured left)

In this post, Andy Campbell talks about building a healthy workforce of people from diverse backgrounds and skills who share a common set of company perspectives and values. Campbell explains how social media in the recruitment space works well for both employers and potential recruits to achieve cohesive, productive teams.

[Read More]

Thursday Mar 05, 2015

Social Insights from the #LeadOnCA Watermark Conference

A Guest Post by Meg Bear,  (pictured left), Group Vice President, Oracle Social Cloud Platform

More than 5,000 people attended the Lead On Silicon Valley Watermark Conference for Women on Tuesday, February 24 in Santa Clara, CA. They gathered to discuss the issues that matter the most to women in the workforce. Oracle sponsored this event to support the development of women leaders.

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Tuesday Dec 16, 2014

Celebrating Social Campaigns with Michelle Lapierre of Marriott Rewards

An Interview with Michelle Lapierre (pictured left) from Marriott Rewards conducted by Angela Wells, Oracle Social Product Manager

As awards go, we have the Emmy’s for best television, the Oscars for best movies, and the Markie’s for best marketing. Recently, one of our customers using Oracle Social Cloud won a Markie for Best Social Campaign. You might remember Michelle Lapierre from Marriott Rewards from Oracle OpenWorld in San Francisco. She was a hit then— and now we bring you more of the same in this “30 Beds in 30 Days” interview.

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Wednesday Nov 12, 2014

#ChevyGuy Response is Authentic, Human, and Brilliant

A Guest Post by Meg Bear, Group Vice President, Oracle Social Cloud (pictured left)

The #chevyguy's real name is Rikk Wilde, Chevrolet executive. He stumbled through an important presentation last week (think World Series and Madison Bumgarner) and quickly became a laughing stock of social media. However, Chevrolet and GM “turned what could have been an embarrassment into social media gold,” says Oracle's Meg Bear. We're proud to have GM as a partner and a customer.


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Tuesday Oct 28, 2014

11 Ways to Wreck Your Social Relationships

Customers appreciate authenticity, patience, and trustworthiness. These traits seems to come naturally for some brands; others literally seem to put their worst foot forward. The clueless are the ones featured in this post by Mike Stiles. Stiles put together a light-hearted, but very candid, list of what not to do in social relationships—things that make your customers say “we need to talk.” But that’s only if you’re lucky—chances are good they’ll walk without even sending a break-up text.  [Read More]

Tuesday Aug 26, 2014

The Social Spotlight is Going to Shine on #OOW14

A Guest Post by Mike Stiles, Senior Content Manager for Oracle Social Cloud (pictured left)

Oracle's Mike Stiles raises the curtain on what the Oracle Social Cloud team has planned for OpenWorld 2014. These top socializers will do it up right with a Social Intelligence Center, live interactive displays, content-rich sessions and demos, and happy customers telling their success stories. Check out the details in this post and plan to friend and follow Oracle Social’s activities during OpenWorld in San Francisco for the most thorough coverage imaginable.


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Friday Aug 08, 2014

Social Commerce: Shopping Inside of Social

Mike Stiles, Senior Content Manager for Oracle Social (pictured left), believes something is broken in the social commerce world. Despite the recommendations from friends, the On-Facebook stores, and popular opinion, we consumers are just not making purchases directly from our social platforms. Stiles thinks there just might be too many digital hoops to jump through because each one “is a golden opportunity for that buyer to reconsider, change their mind, or put off the purchase.” By removing the hoops, brands can capitalize on the rich social experience and convert interest and traffic into sales.

[Read More]

Friday Jul 25, 2014

Oracle Social Launches LinkedIn Support

A Guest Post by Meg Bear, Oracle Vice President

Last week, Oracle Social proudly announced the launch of LinkedIn support features for Social Relationship Management (SRM) platform, and joined LinkedIn’s Certified Company Page Partners Program. This now allows Oracle Social customers the ability to publish, engage, automate, and analyze LinkedIn activities within the SRM platform. We also made key updates to Oracle Marketing Cloud. This post by Oracle's Meg Bear (pictured left) explains the relevance of the announcement and points you to a press release, her blog, and an article published in ZDNet.

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Understanding Oracle Workforce Reputation Management

Is social media the vital skill you aren’t tracking? That’s the title of the article from Oracle’s Mark Bennett (pictured left) published in HR.com. Bennett explains that employees using social media are more visible in the organization and can increase their career opportunities. They are also in a position to see how their actions and behaviors impact their influence and reputation, which can lead to more effectiveness and productivity. The workforce management reputation technology can help your customers unlock untapped insights that social media holds.[Read More]

Wednesday Apr 02, 2014

How to Chat Up an Accountant Safely: Social Networking in the Finance Department

A Guest Post by Ultan O'Broin, Director of User Experience, Oracle Corporation

Ultan O’Broin spoke with Senior Director David Haimes in Oracle Financial Applications about the social side of the finance department. At the end of each quarter, financial professionals are exchanging information and making decisions at top speed. They have to make sure everything is correct and legal. It’s hectic and intense. Plus the team members could be in different countries and time zones. This post brings you a host of evidence that social can be game changer for CFOs.

[Read More]

Thursday Jun 20, 2013

The Hidden Powers of Social Customer Service

Untitled Document
"Customers don't want to be ignored and they don't want lip service," says JP Saunders (pictured left), Vice President of Product Strategy for Oracle Customer Experience. In this post, Saunders explains how the right social customer service strategy can help an organization effectively interact with customers and can build a bank of rich, relevant customer data. It also can drive innovation in an organization by providing inspiration and insight from the collective wisdom of the community. His one best practice advice for orgs that want to accelerate success? Don't have social be a bolt on -- make it part of the cross-channel strategy.
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Wednesday Apr 17, 2013

Referrals 2.0: What HCM Has Learned From Groupon and the “Like” Button

A guest post by Jim Milton, Senior Principal Product Manager, Oracle Applications

There are a billion consumers connected to one another via social networks. One billion of us! That’s a lot of eyeballs and a lot of opportunity for marketers to reach us online. They can choose to interrupt our conversations with low-performing display ads, or become the topic of conversation so that we spread the word more naturally through trusted recommendations and referrals. Marketers are increasingly choosing the latter because of its effectiveness. And employers have caught on to the concept with an eye toward driving talent referrals and job sharing.

[Read More]

Wednesday Feb 20, 2013

Social Recruiting: A Big Opportunity for Oracle Apps

A guest post by Mike Mallin, Oracle Product Strategist by way of SelectMinds

Job seekers’ are finding that their social networks are more effective than job boards and company Websites. In response, companies are spending increasing time and money on LinkedIn, Facebook, and Twitter with mixed results, leaving them hungry for real solutions. In this post, Mike Mallin, a fresh voice from SelectMinds, explains how Oracle’s Taleo talent acquisition offering, bolstered by the SelectMinds solution, can increase high-quality hires and create a cost-efficient social recruitment marketing channel. The proof is in the results with eBay and its social employee referral program.

[Read More]

Sunday Feb 10, 2013

Social Customer Service: The CX Dream

A guest post by Mike Stiles, Senior Content Manager, Oracle

As consumers, we really want to build connections with brands that we like. But when the customer experience falls short with traditional phone, email, and company Websites, we turn to social and mobile to get satisfaction. Seems like a real opportunity for companies, right? In this post, Mike Stiles says that companies are missing the boat and not using social networks to deliver dream customer experiences. Think about it the next time you encounter a multi-level phone tree. Do they really want your business?

[Read More]
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Features Oracle executives responsible for the Oracle Applications strategy in the market. Stay in touch with Oracle announcements, updates, recommendations and key trends.

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