Wednesday Apr 17, 2013

Referrals 2.0: What HCM Has Learned From Groupon and the “Like” Button

A guest post by Jim Milton, Senior Principal Product Manager, Oracle Applications

There are a billion consumers connected to one another via social networks. One billion of us! That’s a lot of eyeballs and a lot of opportunity for marketers to reach us online. They can choose to interrupt our conversations with low-performing display ads, or become the topic of conversation so that we spread the word more naturally through trusted recommendations and referrals. Marketers are increasingly choosing the latter because of its effectiveness. And employers have caught on to the concept with an eye toward driving talent referrals and job sharing.

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Wednesday Feb 20, 2013

Social Recruiting: A Big Opportunity for Oracle Apps

A guest post by Mike Mallin, Oracle Product Strategist by way of SelectMinds

Job seekers’ are finding that their social networks are more effective than job boards and company Websites. In response, companies are spending increasing time and money on LinkedIn, Facebook, and Twitter with mixed results, leaving them hungry for real solutions. In this post, Mike Mallin, a fresh voice from SelectMinds, explains how Oracle’s Taleo talent acquisition offering, bolstered by the SelectMinds solution, can increase high-quality hires and create a cost-efficient social recruitment marketing channel. The proof is in the results with eBay and its social employee referral program.

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