Tuesday Jul 16, 2013

Who's in Charge of the Customer Experience?

A Guest Post by Esteban Kolsky, industry influencer (pictured left)

In the past 20-25 years we have moved away from company-driven interactions where the company determined what happened each time a customer contacted it. Now we are entering the era of customer-driven communications where the customers tell companies what they want, when, and why. The shift is happening mostly due to the availability of communications channels, which customers use to share their knowledge and power. In this post, Esteban Kolsky, industry influencer, (pictured left) explores how customers gained this powerful control and what this pendulum swing means to organizations.

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Thursday Jun 20, 2013

The Hidden Powers of Social Customer Service

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"Customers don't want to be ignored and they don't want lip service," says JP Saunders (pictured left), Vice President of Product Strategy for Oracle Customer Experience. In this post, Saunders explains how the right social customer service strategy can help an organization effectively interact with customers and can build a bank of rich, relevant customer data. It also can drive innovation in an organization by providing inspiration and insight from the collective wisdom of the community. His one best practice advice for orgs that want to accelerate success? Don't have social be a bolt on -- make it part of the cross-channel strategy.
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Wednesday Jun 05, 2013

Chris Leone Talks to Profit about Data on Tap

A Guest Post by Senior Vice President Chris Leone, Oracle (pictured left)

A recent IDC study shows that 27.8 million tablets were shipped in Q3 of 2012. That translates to a lot of tablet users, many who are professionals, eager to stay productive while they're on the go.

To meet that demand, we have Oracle Tap for iPad. It offers a single access point to Oracle Cloud applications through a simple Apple Apps Store installation.

Oracle SVP Chris Leone (pictured left) talked to Profit about how the device amplifies the productivity of mobile users, as well as the rest of the organization, " by being able to move things faster and eliminate bottlenecks. 


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Thursday May 30, 2013

Job #1: Making Cloud Customers Successful

It’s expected that the first priority for a sales organization would be the customers’ success. We find it particularly refreshing to hear the same priority holds for a development organization. Oracle Apps Development EVP Steve Miranda makes it clear, in this interview with Profit, that across the cloud-based apps, our primary focus is “making sure our early customers are successful.”

And he urges our existing customers on Oracle’s EBS, Siebel, PeopleSoft and JD Edwards to take the product upgrades that provide better user interface, more mobile capabilities, BI, and more. He also recommends they take a baby step into the cloud by deploying an application in a particular area of interest or need to get a big payoff with little disruption.  

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Tuesday May 28, 2013

Oracle Learn Cloud Drives Business Performance

A Guest Post by Vice President David Koehn, Oracle Applications (pictured left)

“Blurring the line between retirement and resort.” That’s one of the taglines for Vi (formerly Classic Residence by Hyatt), a national leader in high-end senior living. Vi also is a great example of an organization that has the philosophy of learning integrated into its corporate culture.

Vi is dedicated to enriching the lives of senior citizens by providing high-quality customer care and services. The company’s financial growth is driven by satisfied customers, and Vi believes that customer satisfaction can only be delivered by satisfied employees. In fact, more than 30 percent of Vi’s sales come from resident referrals. Therefore, having a strong customer-centric culture is vital to its value proposition.
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Wednesday May 15, 2013

How We Interact with Our Environments and Our Devices Has a Fascinating Effect on Enterprise Applications

This pithy interview gives you a glimpse into our visionary UX team. ACE Director (credentialed Oracle enthusiast and advocate) Debra Lilley (right) interviews Jeremy Ashley (left), Vice President of Oracle Applications User Experience. It's a lively Q&A that reveals how Ashley's team continues to push the envelope. Technology has become more prevalent and more personal. How we interact with these innovative devices and integrate them into our daily lives will "be fascinating for enterprise applications going forward." And you can be sure that our UX team will be out in front of all of it.

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Thursday May 09, 2013

Making Waves in the Analysts’ Community

A guest post by Natalia Rachelson, Senior Director, Outbound Product Management, Oracle Applications

It was with a mixture of excitement and anxiety that I boarded a plane at Chicago’s O’Hare bound for San Francisco last week — excitement because it had been a while since I’d been to Oracle Headquarters and I was craving to see familiar faces and places, and anxiety because this wasn’t just any business trip. I was traveling to attend and assist with Oracle Analyst World (OAW).

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Thursday Apr 25, 2013

Integrating the New Financials Apps in the Cloud with Your Existing Apps

A guest post by Joe Gum, Senior Director, Financials Product Strategy, Oracle Applications

Mixing the old with the new can sometimes be problematic (i.e., clothing, siblings, home decor, management). But according to Oracle Senior Director Joe Gum, things work just fine when you're mixing older enterprise applications with new Oracle Financials Cloud Service. This new cloud solution can meet your integration requirements by using Oracle Application Development Framework (Oracle ADF Services), ADF Desktop Integration, File-Based Data Import, and reporting tools. These tools should streamline your decision-making process to adopt the cloud for your financial operations.
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If You Missed COLLABORATE 13 ...

A guest post by Amrita Mehrok, Senior Director, Financials Product Strategy, Oracle Applications

Oracle has more than half a million customers who belong to user groups all over the world. At COLLABORATE 13 in Denver, CO, Mark Hurd called them “our most valuable company asset,” especially those who attended the conference this month. This post is a recap of the event from Oracle attendee and speaker Amrita Mehrok. She also includes a link to a video that captures lots of smiles and thoughtful reactions from attendees, plus a link to a blog post by Dan Power from Hub Design summarizing Mark’s speech and his Q&A.[Read More]

Steve Woods: "What We Learn Online Can and Should Drive Your CX Offline"

Steve Woods co-founded Eloqua. He helped create the marketing automation industry with Eloqua's launch back in 1999. He’s an accomplished author and an innovator. He was voted one of the 50 most influential people in sales lead management in 2012 (by Sales Lead Management Association). And he’s part of Oracle Apps' bench strength. Woods published an article in CMSWire last week, The X Factor: The Convergence of Customer Experience and Web Experience Management, talking about how to bring together marketing automation with better Web experiences and management to boost the CX experiences of customers.[Read More]

Wednesday Apr 17, 2013

Getting to the Cloud via New York City

A guest post by Melissa Vito, Senior Director, Outbound Product Management, Oracle Applications 

America’s favorite pastime is watching TV, right? But wait! It seems we’re now spending more time monitoring Facebook than network TV, according to Jeff Dachis, a social marketing guru from the Dachis Group. I heard him share trends like this, along with observations and advice, at CloudWorld New York two weeks ago.

Dachis said that having the tools to express ourselves at any time to any audience has created the largest shift of the communications landscape in the history of mankind. (“The revolution is here!”) We’ve moved from “mass communications to a mass of communicators” which has a big impact on the way businesses interact with us as consumers. 

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Monday Nov 26, 2012

Online Media Daily: Oracle Takes Social Marketing Seriously

Oracle's approach to social marketing is visionary. Online Media Daily says that Oracle is focused on showing marketers how to integrate social data into corporate business processes and how to "socialize" the corporate world. Props for our great acquisitions and organically grown social tools! The market recognizes that we are poised to seize the moment in socially-enabled business apps.[Read More]

Thursday Oct 25, 2012

Oracle at HR Tech: What a Difference a Year Makes

Sounds like Chicago was the place to be two weeks ago. The HR Tech conference drew the who’s who in the industry, including our own Mark Hurd and Steve Miranda. In this article, Natalia Rachelson gives us her impressions of the conference and compiles thoughts from other industry influencers.[Read More]

Wednesday Oct 24, 2012

Highlights from the Oracle Customer Experience Summit @ OpenWorld

This guest post by David Vap gives you some real insight into Customer Experience (CX) at Oracle – our robust product portfolio and the thought leadership that sets us apart. We were able to showcase both at the Oracle Customer Experience Summit @ OpenWorld earlier this month.[Read More]

Wednesday Oct 17, 2012

On The Road with the HR Community

Travel increases our knowledge and widens our perspective -- whether you’re in an art museum in Paris, on a beach in Sharm El Sheikh, or at an industry conference in Chicago. Steve Boese talks about some of his conference experiences that provide a larger sense of one’s own ideas, concerns, and challenges. This ‘mind pop’ helps sharpen strategies and solve problems.

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Features Oracle executives responsible for the Oracle Applications strategy in the market. Stay in touch with Oracle announcements, updates, recommendations and key trends.

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