Wednesday Apr 17, 2013

Referrals 2.0: What HCM Has Learned From Groupon and the “Like” Button

A guest post by Jim Milton, Senior Principal Product Manager, Oracle Applications

There are a billion consumers connected to one another via social networks. One billion of us! That’s a lot of eyeballs and a lot of opportunity for marketers to reach us online. They can choose to interrupt our conversations with low-performing display ads, or become the topic of conversation so that we spread the word more naturally through trusted recommendations and referrals. Marketers are increasingly choosing the latter because of its effectiveness. And employers have caught on to the concept with an eye toward driving talent referrals and job sharing.

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