Wednesday Apr 17, 2013

Getting to the Cloud via New York City

A guest post by Melissa Vito, Senior Director, Outbound Product Management, Oracle Applications 

America’s favorite pastime is watching TV, right? But wait! It seems we’re now spending more time monitoring Facebook than network TV, according to Jeff Dachis, a social marketing guru from the Dachis Group. I heard him share trends like this, along with observations and advice, at CloudWorld New York two weeks ago.

Dachis said that having the tools to express ourselves at any time to any audience has created the largest shift of the communications landscape in the history of mankind. (“The revolution is here!”) We’ve moved from “mass communications to a mass of communicators” which has a big impact on the way businesses interact with us as consumers. 

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