Tuesday Dec 16, 2014

Dasteel: "Why Marketing Needs To Get Serious About Customer Success"

Research shows that companies spend the majority of their marketing dollars promoting their products’ features. Research also shows that learning about product features is not what we care about at all. So what do we care about? And how should you spend your marketing budgets to grab our attention? Find out from Jeb Dasteel Oracle’s senior vice president and chief customer office (pictured left).

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Tuesday Aug 19, 2014

What’s New from the Oracle Marketing Cloud at Oracle OpenWorld 2014

A Guest Post by Laura Vogel, Director, Oracle Marketing Cloud Events (pictured left)

We want you to know what’s being planned for the Cloud tracks at OpenWorld so you can get registered for OpenWorld in San Francisco, September 28-October 2, 2014. Last week Michael Richter gave a preview of the Oracle Sales Cloud agenda. In this post, Oracle’s Laura Vogel writes about what you can expect at Marketing—CX Central @ OpenWorld, the hub for all things Marketing related. It includes 60 breakout sessions—half of them will highlight customer success stories from marquee brands such as Bizo, Comcast, Dell, Epson, John Deere, Lane Bryant, ReadyTalk, and Shutterfly.

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Thursday Apr 25, 2013

Steve Woods: "What We Learn Online Can and Should Drive Your CX Offline"

Steve Woods co-founded Eloqua. He helped create the marketing automation industry with Eloqua's launch back in 1999. He’s an accomplished author and an innovator. He was voted one of the 50 most influential people in sales lead management in 2012 (by Sales Lead Management Association). And he’s part of Oracle Apps' bench strength. Woods published an article in CMSWire last week, The X Factor: The Convergence of Customer Experience and Web Experience Management, talking about how to bring together marketing automation with better Web experiences and management to boost the CX experiences of customers.[Read More]
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