By Kathryn Perry on May 28, 2013
“Blurring the line between retirement and resort.” That’s one of the taglines for Vi (formerly Classic Residence by Hyatt), a national leader in high-end senior living. Vi also is a great example of an organization that has the philosophy of learning integrated into its corporate culture.Vi is dedicated to enriching the lives of senior citizens by providing high-quality customer care and services. The company’s financial growth is driven by satisfied customers, and Vi believes that customer satisfaction can only be delivered by satisfied employees. In fact, more than 30 percent of Vi’s sales come from resident referrals. Therefore, having a strong customer-centric culture is vital to its value proposition.