Thursday Jun 20, 2013

The Hidden Powers of Social Customer Service

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"Customers don't want to be ignored and they don't want lip service," says JP Saunders (pictured left), Vice President of Product Strategy for Oracle Customer Experience. In this post, Saunders explains how the right social customer service strategy can help an organization effectively interact with customers and can build a bank of rich, relevant customer data. It also can drive innovation in an organization by providing inspiration and insight from the collective wisdom of the community. His one best practice advice for orgs that want to accelerate success? Don't have social be a bolt on -- make it part of the cross-channel strategy.
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