By Kathryn Perry-Oracle on Dec 16, 2014
A Guest Post by Justin King, B2B E-Commerce Strategist (pictured left)
Last week King wrote about the increasing role of ERP in B2B e-commerce to give customers a more satisfying self-service buying experience. This week King broadens the discussion to incorporate the value of a back office ecosystem (which includes ERP). It houses everything a company knows about its customers and products—and is a passkey to customer experience.