By Kathryn Perry on Nov 20, 2013
A Guest Post by Esteban Kolsky, industry influencer (pictured left)
Industry influencer Esteban Kolsky is guiding us through a series of questions and considerations to determine your readiness to implement a customer experience initiative. This four-part series started with who owns the customer experience. The second topic was the cultural (people) aspects of deploying a customer experience initiative. In this post he covers processes. The questions, and answers, from this series should give you sufficient information to launch a customer experience initiative—or at least build a framework towards it.