The Experience Revolution
is here, and we are going to explore and celebrate our new customer experience ventures
and strategy in an extraordinary way. In true Oracle fashion, we are hosting an
event, bringing together customer experience advocates, visionaries and
practitioners to discover and define Oracle’s Customer Experience vision.
The Experience Revolution is best described as today’s era
of the empowered consumer. For those of us who work with customers on a daily
basis, we know that the modern consumer demands fast, accurate, consistent
information across all communication channels. And if they don’t like the
services received can easily take to social channels to voice disapproval. For
this reason, organizations today operate in an environment where traditional methods
of differentiation are less effective and customer experience has become the
primary driver of business value.