Tuesday Jul 16, 2013

Who's in Charge of the Customer Experience?

A Guest Post by Esteban Kolsky, industry influencer (pictured left)

In the past 20-25 years we have moved away from company-driven interactions where the company determined what happened each time a customer contacted it. Now we are entering the era of customer-driven communications where the customers tell companies what they want, when, and why. The shift is happening mostly due to the availability of communications channels, which customers use to share their knowledge and power. In this post, Esteban Kolsky, industry influencer, (pictured left) explores how customers gained this powerful control and what this pendulum swing means to organizations.

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Thursday Jun 20, 2013

The Hidden Powers of Social Customer Service

Untitled Document
"Customers don't want to be ignored and they don't want lip service," says JP Saunders (pictured left), Vice President of Product Strategy for Oracle Customer Experience. In this post, Saunders explains how the right social customer service strategy can help an organization effectively interact with customers and can build a bank of rich, relevant customer data. It also can drive innovation in an organization by providing inspiration and insight from the collective wisdom of the community. His one best practice advice for orgs that want to accelerate success? Don't have social be a bolt on -- make it part of the cross-channel strategy.
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Features Oracle executives responsible for the Oracle Applications strategy in the market. Stay in touch with Oracle announcements, updates, recommendations and key trends.

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