By Kathryn Perry on Apr 17, 2013
A guest post by Melissa Vito, Senior Director, Outbound Product Management, Oracle Applications
America’s favorite pastime is watching TV, right? But wait! It seems we’re now spending more time monitoring Facebook than network TV, according to Jeff Dachis, a social marketing guru from the Dachis Group. I heard him share trends like this, along with observations and advice, at CloudWorld New York two weeks ago.
Dachis said that having the tools to express ourselves at any time to
any audience has created the largest shift of the communications
landscape in the history of mankind. (“The revolution is here!”) We’ve
moved from “mass communications to a mass of communicators” which has a
big impact on the way businesses interact with us as consumers.