Thursday Apr 25, 2013

Steve Woods: "What We Learn Online Can and Should Drive Your CX Offline"

Steve Woods co-founded Eloqua. He helped create the marketing automation industry with Eloqua's launch back in 1999. He’s an accomplished author and an innovator. He was voted one of the 50 most influential people in sales lead management in 2012 (by Sales Lead Management Association). And he’s part of Oracle Apps' bench strength. Woods published an article in CMSWire last week, The X Factor: The Convergence of Customer Experience and Web Experience Management, talking about how to bring together marketing automation with better Web experiences and management to boost the CX experiences of customers.[Read More]
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