Oracle Social Launches LinkedIn Support
By Kathryn Perry-Oracle on Jul 25, 2014
A Guest Post by Meg Bear, Oracle Vice President
In response to the announcement, Alan Lepofsky, VP & Principal
Analyst at Constellation Research said, “LinkedIn Company and Showcase
pages are an important destination for brands, so at a time where
LinkedIn is removing access to their API from almost all partners, this
new feature is an excellent addition for Oracle customers.”
From a customer perspective, this allows Oracle Social customers to now have the ability to publish, engage, automate, and analyze LinkedIn activities within the SRM platform. Customers can leverage SRM’s proprietary features including Dynamic Link Tracking and Smart Publishing, as well as existing SRM integrations with Oracle Marketing Cloud (Eloqua) for LinkedIn.
This new capability is in direct response to the field requesting LinkedIn support. Customers have enthusiastically welcomed this new feature by turning it on the same day as the release.