Oracle Social Launches LinkedIn Support

A Guest Post by Meg Bear, Oracle Vice President

Last week, Oracle Social proudly announced the launch of LinkedIn support features for the Oracle Social Relationship Management (SRM) platform, and joined LinkedIn’s Certified Company Page Partners Program. We are honored to join this elite group.  It’s undeniable how valuable LinkedIn is to companies with its user base of more than 300 million from 200+ countries and territories. Investis, an international digital corporate communications company, says LinkedIn accounts for 64 percent of all visits to corporate websites from social media sites.

In response to the announcement, Alan Lepofsky, VP & Principal Analyst at Constellation Research said, “LinkedIn Company and Showcase pages are an important destination for brands, so at a time where LinkedIn is removing access to their API from almost all partners, this new feature is an excellent addition for Oracle customers.”

From a customer perspective, this allows Oracle Social customers to now have the ability to publish, engage, automate, and analyze LinkedIn activities within the SRM platform. Customers can leverage SRM’s proprietary features including Dynamic Link Tracking and Smart Publishing, as well as existing SRM integrations with Oracle Marketing Cloud (Eloqua) for LinkedIn.

This new capability is in direct response to the field requesting LinkedIn support. Customers have enthusiastically welcomed this new feature by turning it on the same day as the release.

For more details:

Press Release

Meg’s Blog

ZDNet Article

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