If You Missed COLLABORATE 13 ...

A guest post by Amrita Mehrok, Senior Director, Financials Product Strategy, Oracle Applications

Denver, the mile-high city nestled in the slopes of the easternmost Colorado Rockies, was the host for about 5000 attendees at COLLABORATE 13 (April 7-11). COLLABORATE is the annual Oracle Technology and Applications conference hosted by three user groups – OAUG (Oracle Applications User Group), IOUG (Independent Oracle Users Group) and Quest (International Users Group). The conference features industry experts, business leaders, partners, Oracle executives, and product experts all under one roof over a period of five days.

Attendees braved a spring snowstorm to hear the latest in technology and applications updates from Oracle executives, experts from Strategy and Development, as well as partners and customers. With 24x7 connectivity options, coupled with the proliferation of social media at the conference, networking was the theme. Attendees utilized the various forums – ‘Meet Oracle Executives, ’‘Meet the Experts’ type of Oracle-hosted sessions, user group-hosted Special Interest Groups, and social events – to get their questions answered and share their opinions.

Oracle President Mark Hurd’s keynote presentation was moderated by Ray Wang of Constellation Research and featured Oracle’s Sean D. Tucker who inspired attendees with his tales of aviation and overcoming challenges. Hurd announced new Oracle In-Memory Applications for Oracle Engineered Systems. These applications leverage DRAM, flash memories, and the near-zero latency InfiniBand network fabric to run 10-20 times faster than commodity hardware by transforming batch processing to real-time and shortening response time with improved UI rendering. Hurd also announced Oracle Big Data Appliance X3-2 Starter Rack, Big Data Appliance X3-2 In-Rack Expansion, and Big Data Appliance Infrastructure as a Service. Mark fielded numerous interesting questions from the audience, and reinforced Oracle's devotion to working more closely with the Oracle user groups in the coming months. (Want more details? Here's a blog post by Dan Power from Hub Designs summarizing Mark’s speech and his Q&A.)

The conference featured several tracks covering technology, middleware, and applications. Chris Leone kicked off the applications track by talking about the functional capabilities of each of the pillars and advised the attendees to start thinking about how the applications can help streamline their businesses. The demo grounds saw a steady flow of traffic with interest in applications and technology products being very high.

In addition to the usual product and technology sessions, the conference also hosted a luncheon and a panel session on ‘Women in Technology’ where accomplished women in the technology field shared their personal experiences and strategies for success.

Despite the bad weather the conference was high energy and the feedback from my fellow attendees was positive. Watch the video of people's impressions of the conference.

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