By Natalia Rachelson on May 23, 2012
A guest post by Diana Gray, Fusion Apps Strategist, Oracle
Isn’t it amazing how much mobility and mobile technologies have evolved since the days Palm bought Handspring. That was back in 2003. Today, it’s hard to imagine running our business or personal lives without the capabilities and conveniences of a mobile device. Our mobile ‘friends’ have become a way of life – and we expect a lot from them, as do our customers. It is not enough to simply display a traditional ERP application on a smartphone or a tablet. Customers expect and want more.
They want mobile business apps that are simple and savvy. Enterprise customers want just enough information to complete a task and, where it makes sense, to use the native features of their mobile device to make it easier. Business travelers expect geolocation to identify where a transaction was captured and to default it as their location or to use the camera to capture a receipt and submit the images with their expense report.
And that’s just what customers get in Fusion mobile applications. We leveraged the power of technology in a standardized mobile framework to design and deliver apps that are smart. They can recognize your device and its native capabilities. They can identify who you are, your role and your responsibilities within the organization. And they can present relevant analytics and content in a way that is consistent with your mobile device experience and your business needs.
This mobile framework is a natural extension of what we used to build our Fusion Applications. It’s a platform that is flexible enough to handle multiple channels and enable customers to quickly exploit new mobile form factors and features. Customers can now download apps, configure them once, and use them everywhere making life easier for business professionals. Better yet, customers can quickly record travel expenses on the iPhone using Fusion Expenses, note call activity in Oracle CRM iSales, or take action based on mobile analytics content using Oracle Business Intelligence Mobile. With Fusion, Oracle’s customers have what they need, when they need it. Go Mobile!
P.S. If you are a technology geek like me, you will thoroughly enjoy these YouTube videos: