A Question of Logistics -– How Extreme Performance Helps Organizations Manage the Unforeseeable

A Guest Post by Rick Jewell, Senior Vice President of Applications Development, Oracle (pictured left)

Globalization, demand and cost volatility, disruptions due to natural disasters, new fulfillment models, and mergers and acquisitions are just some of the reasons that supply chains and their associated logistics networks have become more complex. As a result, logistics professionals are faced with the daunting challenge of designing an optimal logistics network knowing that the best answer for today’s requirements is likely to be insufficient in short order as changes arise.

While this situation is nothing new, there has long been a need for logistics network scenario management, recent events ranging from natural disasters (Icelandic volcano, earthquake in Japan, Thailand flood) to workforce strikes, social unrest and terrorist attacks have shown that sudden and unforeseen disruptions to the supply chain can seriously impact a company’s ability to meet demand and endanger its business operations.

To help organizations perform scenario analysis, determine possible impacts on their logistics networks and plan suitable responses, Oracle has introduced Oracle In-Memory Logistics Command Center, a fundamentally different way to address these business challenges. Oracle In-Memory Logistics Command Center takes advantage of the unparalleled performance of Oracle Engineered Systems, including Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud, to deliver accurate and detailed information on logistics that enables organizations to perform rapid simulations and what-if analysis of their networks using real-world operational data, rules and constraints.

With the ability to perform and analyze data from multiple simulations in near real-time, customers can take a more powerful approach to strategic and operational scenario management. This unique approach not only helps improve supply chain resiliency, but also helps organizations increase supply chain performance, cut costs and improve service levels.

Oracle continues to build out its application portfolio with the latest generation of in-memory computing to help customers make smarter decisions, reduce costs and accelerate time consuming workloads. We know it’s all about performance, and with the release of Oracle In-Memory Logistics Command Center, we now have an answer to today’s most challenging logistics environments.

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