Friday Aug 08, 2014

Social Commerce: Shopping Inside of Social

Mike Stiles, Senior Content Manager for Oracle Social (pictured left), believes something is broken in the social commerce world. Despite the recommendations from friends, the On-Facebook stores, and popular opinion, we consumers are just not making purchases directly from our social platforms. Stiles thinks there just might be too many digital hoops to jump through because each one “is a golden opportunity for that buyer to reconsider, change their mind, or put off the purchase.” By removing the hoops, brands can capitalize on the rich social experience and convert interest and traffic into sales.

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