By Kathryn Perry-Oracle on Apr 07, 2014
A Guest Post by David Fulton, Director of Product Management, Oracle Service Cloud
What’s the single most important factor in delivering a great customer experience? According to Forrester Research, it is valuing a customer’s time. This applies across all touch points. So a self-serve FAQ can be a stroke of genius or it can be a frustrating experience that ends up costing time and money. This blog post, written by David Fulton, Director of Product Management, Oracle Service Cloud, is applying the ‘art of easy’ to customer self service. He shares five tenets of customer self service that move an organization closer to becoming a modern customer service business.