Tuesday Jan 07, 2014

Is Customer Experience All About Technology?

Industry influencer Estaban Kolsky undertakes a discussion about the need for and use of technology in a customer experience initiative. This is the final post of a four-part series exploring what it means for an organization to implement a customer experience initiative. Thus far, Kolsky has discussed ownership, people, and processes. In this post, Kolsky poses questions about the assumptions and use of technology. The answers will help organization plan and adopt an improved experience for customers.[Read More]
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