Wednesday Apr 17, 2013

Referrals 2.0: What HCM Has Learned From Groupon and the “Like” Button

A guest post by Jim Milton, Senior Principal Product Manager, Oracle Applications

There are a billion consumers connected to one another via social networks. One billion of us! That’s a lot of eyeballs and a lot of opportunity for marketers to reach us online. They can choose to interrupt our conversations with low-performing display ads, or become the topic of conversation so that we spread the word more naturally through trusted recommendations and referrals. Marketers are increasingly choosing the latter because of its effectiveness. And employers have caught on to the concept with an eye toward driving talent referrals and job sharing.

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Getting to the Cloud via New York City

A guest post by Melissa Vito, Senior Director, Outbound Product Management, Oracle Applications 

America’s favorite pastime is watching TV, right? But wait! It seems we’re now spending more time monitoring Facebook than network TV, according to Jeff Dachis, a social marketing guru from the Dachis Group. I heard him share trends like this, along with observations and advice, at CloudWorld New York two weeks ago.

Dachis said that having the tools to express ourselves at any time to any audience has created the largest shift of the communications landscape in the history of mankind. (“The revolution is here!”) We’ve moved from “mass communications to a mass of communicators” which has a big impact on the way businesses interact with us as consumers. 

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