By Kathryn Perry on Feb 11, 2013
A combined post from Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle
As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s products will become a core component of the Oracle Marketing Cloud. The combination of our companies will accelerate the pace of the Modern Marketing revolution and enable Oracle and Eloqua customers to offer exceptional customer experiences. Read the whole press release announcing the acquisition.
This is an exciting milestone not just for our companies and employees, but more importantly, we’ll be able to deliver a variety of key benefits to our customers. By adding Eloqua’s best-in-class Modern Marketing platform to Oracle’s Customer Experience suite, marketers will be able to play a critical role in delivering an integrated and highly personalized customer experience.[Read More]