Sunday Feb 10, 2013

Changing From a CRM Caterpillar to a Customer Experience Butterfly

Oracle came out as a clear winner in Paul Greenberg's CX challenge to technology vendors. David Vap built a conclusive case for why Oracle is the only vendor with the most comprehensive and well-thought-out CX solution. And internally Oracle has aligned its Sales, Development, and Marketing around the goals of CX, providing not only the right software solutions and services, but also collaborating with thought leaders in the space to aid customer CX transformation.[Read More]

Social Customer Service: The CX Dream

A guest post by Mike Stiles, Senior Content Manager, Oracle

As consumers, we really want to build connections with brands that we like. But when the customer experience falls short with traditional phone, email, and company Websites, we turn to social and mobile to get satisfaction. Seems like a real opportunity for companies, right? In this post, Mike Stiles says that companies are missing the boat and not using social networks to deliver dream customer experiences. Think about it the next time you encounter a multi-level phone tree. Do they really want your business?

[Read More]
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