Sunday Feb 10, 2013

Social Customer Service: The CX Dream

A guest post by Mike Stiles, Senior Content Manager, Oracle

As consumers, we really want to build connections with brands that we like. But when the customer experience falls short with traditional phone, email, and company Websites, we turn to social and mobile to get satisfaction. Seems like a real opportunity for companies, right? In this post, Mike Stiles says that companies are missing the boat and not using social networks to deliver dream customer experiences. Think about it the next time you encounter a multi-level phone tree. Do they really want your business?

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