Friday Aug 08, 2014

Social Commerce: Shopping Inside of Social

Mike Stiles, Senior Content Manager for Oracle Social (pictured left), believes something is broken in the social commerce world. Despite the recommendations from friends, the On-Facebook stores, and popular opinion, we consumers are just not making purchases directly from our social platforms. Stiles thinks there just might be too many digital hoops to jump through because each one “is a golden opportunity for that buyer to reconsider, change their mind, or put off the purchase.” By removing the hoops, brands can capitalize on the rich social experience and convert interest and traffic into sales.

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Wednesday Jul 30, 2014

“Why I Left The Wall Street Journal To Join Oracle” by Michael Hickins

Michael Hickins (pictured left) was the editor of The Wall Street Journal’s CIO Journal. Now he works for Oracle. He gave up “unparalleled access to some of the most interesting people in the IT industry, and some of the brightest business and political leaders around the world.” But as a reporter, his view was limited by what these exceptional people wanted him to know. His desire was to get closer to the source—closer to the people who make and use technology. His article in Forbes captures his enthusiasm for Oracle and its technology.


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Friday Jul 25, 2014

Oracle Social Launches LinkedIn Support

A Guest Post by Meg Bear, Oracle Vice President

Last week, Oracle Social proudly announced the launch of LinkedIn support features for Social Relationship Management (SRM) platform, and joined LinkedIn’s Certified Company Page Partners Program. This now allows Oracle Social customers the ability to publish, engage, automate, and analyze LinkedIn activities within the SRM platform. We also made key updates to Oracle Marketing Cloud. This post by Oracle's Meg Bear (pictured left) explains the relevance of the announcement and points you to a press release, her blog, and an article published in ZDNet.

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Understanding Oracle Workforce Reputation Management

Is social media the vital skill you aren’t tracking? That’s the title of the article from Oracle’s Mark Bennett (pictured left) published in HR.com. Bennett explains that employees using social media are more visible in the organization and can increase their career opportunities. They are also in a position to see how their actions and behaviors impact their influence and reputation, which can lead to more effectiveness and productivity. The workforce management reputation technology can help your customers unlock untapped insights that social media holds.[Read More]

Hurd: “We’re Laser-focused on Being No. 1 in the Cloud”

Author Chris Kanaracus from ComputerWorld magazine reported that Mark Hurd used “bullish commentary” with a wealth of specifics when he met with investment analysts last week following Oracle’s Q4 earnings report. Hurd boasted about his army of cloud sales reps and how their confidence in Fusion is translating into sales. He talked about Oracle’s on-premises customers moving to the cloud, our expanding data center footprint, and the desire to have a deeper relationship with ISVs. The article includes highlights from Hurd’s dialogue and a link to his presentation.
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Content from the OHUG Global Conference 2014

We have some great content from the Oracle HCM Users Group (OHUG) conference that was held in Las Vegas June 9-13, 2014. First, there’s a digest of #ohugglobal tweets that does a nice job of recapping the event. Second, you can read four mini interviews from Oracle HCM Cloud customers (WAXIE Sanitary Supply, eVerge Group, Sonepar, and National Marrow Donor Program).
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Zach Thomas: “The 7 Rules for Selecting Global HR Technology”

Our work teams can (and often do) consist of people from all around the world. That creates challenges for an HR organization in the areas of hiring, culture, performance, and compliance. Oracle’s Zach Thomas, Vice President of HCM product strategy, says that technology can help HR overcome obstacles and effectively manage their global workforces. His article entitled “The 7 Rules for Selecting Global HR Technology” was published by Talent Management Magazine this month. Following the seven principles can give organizations a competitive advantage in terms of talent, retention, organizational processes, and collaboration.

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How Does a 724% Return on Your Salesforce Automation Investment Sound?

A Guest Post by Oracle's Senior Director, Brian Dayton

Apex IT won a Technology ROI Award this month from Nucleus Research. The analyst firm recognizes organizations that have successfully leveraged IT deployments to maximize value per dollar spent. Why is this news? Because Apex IT is an Oracle Sales Cloud and Marketing Cloud customer! The company gained a 724 percent ROI when it implemented our Cloud solutions. In this post, Oracle Senior Director Brian Dayton gives a recap of the impressive facts and figures and provides a link so to the Apex IT ROI Case Study.

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Be Prepared: Technology Trends Converge and Disrupt

We’ve all experienced the effects of mega technology trends, such as cloud, big data, mobile and social media. Each trend in and of itself has been a whooper! Now these trends are starting to converge and the impact will be even more powerful, according to Senior Vice President Ravi Puri from North America Oracle Consulting Services. Puri, whose article appeared in Forbes on June 6, urges companies to be ready for the disruption. He gives straightforward direction to CIOs on how to formulate a strategy around these converging technology trends.

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The Oracle Cloud User Experience Continues to Evolve

A Guest Post by Kathy Miedema, Oracle Market Research Analyst

Glance, scan, and commit. This is a new approach to design that the Oracle UX team is working on to make users even more productive. “Simplified UI keeps users at the glance/scan level, and only sends them down the path toward commit when they have a particular business process that needs to be done in the more comprehensive application,” VP Jeremy Ashley says. The UX team continues to make incremental improvements to the Oracle user experience. This post, by Oracle's Kathy Miedema, explains some of the cool things they are working on and reminds us how important it is that UX is a strategic initiative at Oracle.

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Wednesday May 28, 2014

“It Isn’t Easy At All; Otherwise, Everyone Would Be Doing It”

Over the past couple months, we’ve run several blog posts in a series called The Art of Easy. The theme of the six articles is modern customer service. Each author, from an extended Oracle Service Cloud team, delved into an aspect of taking care of customers―and the people that support those customers―to underscore the art of delivering great experiences. The writers doled out empathy, insight, and ideas. In this post, we packaged up the series so you can catch up on any that you missed. Oracle's JP Saunders (pictured left) led this charge on modern customer service. Enjoy!
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Wednesday May 21, 2014

The Art of Easy―Making Easy, both Effective and Efficient (Part 6 of 6)

A Guest Post by Melinda Uhland, Director, Oracle Service Cloud

We end The Art of Easy series on a high note with a post by Director Melinda Uhland, Oracle CX Product Management. She teaches us that happy agents produce happy customers. A Modern Customer Service organization is one that invests in its agents and empowers them with tools to make them efficient and effective, which, in turn, improves customer results. Uhland provides us with questions to ask agents to measure their satisfaction, as well as ideas to help understand agents’ needs. A great customer experience starts with delivering a great agent experience using Oracle Service Cloud.

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Thursday May 08, 2014

The Art of Easy: Knowledge Makes It Easy For Everyone (Part 5 of 6)

Guest Post by Vice President Nav Chakravarti, Oracle Service Cloud

This Art of Easy series is all about making customer service look easy. We want to make sure customers can sail through every transaction and have a memorable experience to share with others. Part of creating that experience for customers is managing the knowledge they need and want.

In this post, Vice President Nav Chakravarti, Oracle Service Cloud, coaches us on delivering answers to customers’ questions easily, in context, with relevance, reliably, and accurately. It’s a tall order, but think how many times you have delayed or diverted a purchase decision out of frustration because you couldn’t get the information you needed.

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Wednesday Apr 23, 2014

Oracle CloudWorld Arrives in the Windy City

A Guest Post by Natalia Rachelson, Senior Director, Oracle Applications 

The Oracle CloudWorld website encourages registrants to come “Spend a Day in the Cloud.” And that’s exactly what Oracle’s Natalia Rachelson did when CloudWorld came to her home city of Chicago last week. In this post, she pulls out the essence of two executive sessions she attended. The first was by David Mingle, Executive Director of Customer Experience at General Motors and the second by Diane Paquet, HR Technology Director at Dell. Both companies are using Oracle Cloud solutions with significant results. Both speakers were eager to talk about their successes, share some sage advice, and set forth some welcome endorsements.

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The Art of Easy: Moving at the Speed of Easy (Part 4 of 6)

A Guest Post by Chris Omland, Director of Product Management, Oracle Service Cloud

In Part Four of the Art of Easy series, Chris Omland, Director of Product Management, Oracle Service Cloud, addresses the need for speed to keep up with customers’ expectations. He cleverly calls on Superman to help organizations successfully move to a modern customer service model. His advice—start with a platform that enables agile innovation, respects a company’s unique needs, and has proven reliability to protect customer relationships. He implores his audience to learn why all clouds are not equal. Omland's post convincingly leads his readers to the Oracle Service Cloud platform, which is built from the ground up to help businesses move at the speed of easy.

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Features Oracle executives responsible for the Oracle Applications strategy in the market. Stay in touch with Oracle announcements, updates, recommendations and key trends.

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