Wednesday Feb 20, 2013

Social Recruiting: A Big Opportunity for Oracle Apps

A guest post by Mike Mallin, Oracle Product Strategist by way of SelectMinds

Job seekers’ are finding that their social networks are more effective than job boards and company Websites. In response, companies are spending increasing time and money on LinkedIn, Facebook, and Twitter with mixed results, leaving them hungry for real solutions. In this post, Mike Mallin, a fresh voice from SelectMinds, explains how Oracle’s Taleo talent acquisition offering, bolstered by the SelectMinds solution, can increase high-quality hires and create a cost-efficient social recruitment marketing channel. The proof is in the results with eBay and its social employee referral program.

[Read More]

After the Value Chain Summit in San Francisco

Increasingly, companies are using their supply chains to compete and gain marketshare. And that means transforming their supply chains into value chains. Oracle helped guide hundreds of companies toward supply chain excellence at the Oracle Value Chain Summit in San Francisco in early February. In this post, we have links to presentations and a big thank you to our customers. [Read More]

Monday Feb 11, 2013

Oracle and Eloqua: Driving the Modern Marketing Era

A combined post from Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle

As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s products will become a core component of the Oracle Marketing Cloud. The combination of our companies will accelerate the pace of the Modern Marketing revolution and enable Oracle and Eloqua customers to offer exceptional customer experiences. Read the whole press release announcing the acquisition.

This is an exciting milestone not just for our companies and employees, but more importantly, we’ll be able to deliver a variety of key benefits to our customers. By adding Eloqua’s best-in-class Modern Marketing platform to Oracle’s Customer Experience suite, marketers will be able to play a critical role in delivering an integrated and highly personalized customer experience.

[Read More]

Sunday Feb 10, 2013

Changing From a CRM Caterpillar to a Customer Experience Butterfly

Oracle came out as a clear winner in Paul Greenberg's CX challenge to technology vendors. David Vap built a conclusive case for why Oracle is the only vendor with the most comprehensive and well-thought-out CX solution. And internally Oracle has aligned its Sales, Development, and Marketing around the goals of CX, providing not only the right software solutions and services, but also collaborating with thought leaders in the space to aid customer CX transformation.[Read More]
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