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Visualizing the 'Oscar Bounce'

Chris Garcia
Director of Marketing

The excitement of the 2017 Academy Awards is over but the analytics after-party has just begun.

Did you see the final award presentation? Did your jaw drop like mine? It was an interesting night to say the least. However, for the people and movies nominated, there will be benefits for some time to come. As of today, we have been able to calculate which movies profited and by how much.

We located a few websites that track Hollywood box office success and failure. I was particularly interested in finding metrics around Oscar-nominated movies and the impact that honor has. I was shocked to discover that a very large majority of these movies do not see a dramatic increase in revenue post-announcement. In fact, most movies see less than a 25 percent jump in revenue after they are nominated.

We used several websites but the two that offered the most data were:

From those websites, I built the chart below. One item of note, I used a very basic definition of “margin” to calculate that column. I simply took revenue and subtracted budget. Easy-peezy.

Movies Budget Global Box Office Revenue Margin Revenue Increase After Nomination
La La Land $30,000,000 $294,100,000 $264,100,000 29.9%
Lion $12,000,000 $70,300,000 $58,300,000 48.8%
Hidden Figures $25,000,000 $144,700,000 $119,700,000 37.3%
Manchester by the Sea $8,500,000 $46,100,000 $37,600,000 14.2%
Arrival $47,000,000 $194,800,000 $147,800,000 3.9%
Hacksaw Ridge $40,000,000 $164,300,000 $124,300,000 1.7%
Moonlight $5,000,000 $20,400,000 $15,400,000 23.1%
Fences $24,000,000 $54,000,000 $30,000,000 10.1%
Hell or High Water $12,000,000 $27,000,000 $15,000,000 3.8%

 

 

 

 

 

 

 

 

After I built the above spreadsheet, I was able to import it into Oracle Data Visualization Desktop and create the below visual analysis.

As you can see, "Lion" had the largest bump in revenue after that movie was nominated for an Academy Award. Followed by "Hidden Figures," "La La Land," and "Moonlight." You can also see "Arrival" and "Hacksaw Ridge" cost the most to make. Finally, you can easily see which movies made the most money in terms of margin and global revenue.

This is the value of visual analytics. It takes a black and white spreadsheet story and brings it to life.

As an Oracle employee, I enjoy using our Data Visualization software to put these kinds of analyses together. In a business context, savvy executives use this technology to improve their strategies with facts and get action around their ideas. The important thing here is that using data visualization can help us see information differently and make better decisions in a way that spreadsheets or traditional static business intelligence cannot.

If you like what you see, visit www.oracle.com/goto/datavisualization to learn more about Oracle Data Visualization and get your free trial.

Also - if you already have Oracle Data Visualization, here is the .dva file for this analysis:

2017 Academy Awards

Password is "oscars" (without quotes) all lowercase. Enjoy!

 

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