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Oracle's Perspective on the Analytics Market

Rich Clayton | Vice President
Oracle Business Analytics Product Group

Amidst the constantly evolving analytics market, there has been a fundamental shift from IT leading the charge to pursue analytics initiatives, to one where the business and IT share in this decision. There’s no doubt that analytics has become strategic for most organizations today, and as such has introduced a new wave of both new consumers and new expectations.

The workforce is changing, and with that change brings a new way to work. Gone are the days where training manuals are commonplace in the office – today’s workforce expects to get up and running quickly with an intuitive interface. But it doesn’t end there. While speed and simplicity are key, business leaders still have high expectations around data quality and security. A centralized analytics platform where IT plays a pivotal role is still a fundamental part of any analytics strategy. The combination of both business led and IT led initiatives is the sweet spot for innovation.

We didn’t just come up with this on our own - customers have spoken, and Oracle has listened. Here are some of the top analytic themes our customers want.

A Path to the Cloud. Cloud and analytics are a perfect match. Cloud is about speed and innovation, not just different economics or a pay-as-you-go subscription model. We’re seeing customers go from purchase to production in 17 days – for 700 users. Most importantly, we are seeing cloud change the dynamic between business leaders and IT professionals and how they work. Keep in mind, this doesn’t assume all data lives in the cloud. Our strategy is to provide a best-in-class hybrid approach that extends current infrastructure investments and data security with the speed and innovation of the public cloud.

Data visualization. Business people want to see the signals before their competitors. They want to mashup personal, corporate and big data and quickly understand the value of their data, share their data story with their colleagues, and do it all in a matter of minutes. Data visualization is key to the simplicity of this, and therefore needs to be embedded into every analytic system from mobile to desktop. From department to enterprise. From on-premises to cloud. What’s essential is continuity of experience for fueling the analytical productivity that is expected today.

Data discovery for all. This is no longer a task for data scientists but for anyone trying to experiment and test the value of their data. Discovery is not just a better BI, it’s a whole new method for enriching data, exploring patterns and building perspectives with qualitative and quantitative data.

Mobile. We’ve been using analytics on our devices for some time, but now the market demands a location-aware “assistant.” Our mobile experience not only supports voice recognition and mobile authoring, but also looks at your digital footprint to present insights relevant to your upcoming meetings.

To support these trends Oracle has designed, built and launched several new offerings in the last few years, such as Oracle BI Cloud Service, Oracle Data Visualization Cloud Service, Oracle Big Data Discovery and Oracle BI Mobile. Most importantly, these new business-led solutions are tightly integrated with Oracle’s enterprise analytics platform – Oracle Business Intelligence Suite.

Our strategy ensures consistency of experience and portability of analytic content across business-led and IT-led analytics initiatives, whether cloud or on-premises. And we strongly believe that the combination of these two modes of analytics working together is what will create sustainable competitive advantage for our customers.

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