Even if you don't live in New York City, chances are you know the proper way to hail a taxicab these days does not involve whistling through your fingers.
Smartphone apps make it easy for people to schedule, track and pay for a traditional cab and/or ride-sharing services. Part of that industry transformation involves a constant wave of information for dispatchers and drivers; one that simple spreadsheets can't process.
Irish startup iCabbi was faced with this transformation following its launch in 2009. The company produces passenger apps that integrate into an online booking engine that dispatchers can use to maintain customer experience and driver quality. The Dublin-based firm currently now operates in four markets – Ireland, the UK, US, and Canada – with more than 500 companies signing up in the last two years. However, collecting constant data from 65,000 taxis and more than 100,000 drivers is much more than the company could handle.
Instead, the company sought out a partner to help manage data for analysis, which would be used later to review speed of the apps, ease of use, and customer experience. The apps also needed to be cloud-based to provide scale and support for the customer and the driver.
So, some time ago, iCabbi chose to work with Oracle Analytics with an emphasis on the cloud to help it keep up with the data and to provide growth opportunities. Following the deployment of OAC (Oracle Analytics Cloud) iCabbi received an Oracle Excellence Award for Innovation with Enterprise Analytics.
In this first video, Ian McDonald, Senior Business Analyst with iCabbi explains how serving customers requires understanding their needs based on potentially millions of data points.
McDonald also notes that the company was cloud-based from the start, which made Oracle Analytics Cloud a natural fit for their current and future needs.
If you want to see Oracle Analytics Cloud for yourself, take one of our Quick Tours or Simulations. You can also find more resources on our Customized Content page. When you are ready to start a free trial, visit the Business Analytics website.