Oracle named a Visionary in the 2022 Gartner® Magic Quadrant™ for Analytics and Business Intelligence Platforms

In his blogpost on last year’s Gartner Magic Quadrant for Analytics and BI Platforms my former colleague John Hagerty was optimistic about how life might improve in 2021. Although it was an incredibly tough year for many, John was right. We saw the success of the ongoing global rollout of the Covid 19 vaccines, and in many ways a semblance of normality began to return. So, I’m going to pick up where John left off, with a spirit of positivity, founded on the themes of innovation and improvement.

For the third year in a row, Oracle has been named a Visionary in the Gartner Magic Quadrant for Analytics and BI Platforms. 

So why did Oracle perform well in our view?

• For some years now, it has been clear that the prevailing direction for Analytics and BI technologies is increasing use of augmentation functionality. Augmentation is the evolution of self-service Analytics and BI, where the technology does more to assist the user in exploring and understanding data. A great example is OAC’s one click "Explain” feature which uses machine learning algorithms to detect correlation between measures, dates, and dimensions, automatically create the best fit data visualization, and surface key drivers and anomalies in a dataset. Innovative augmented capabilities were built into Oracle Analytics Cloud (OAC) by design from the get-go.

• It’s evident that the Analytics & BI Platforms market is now defined by cloud offerings. As its name suggests Oracle Analytics Cloud was engineered from the beginning as a cloud service that is available around the world. Interestingly though, unlike many competitors, Oracle offers a full function on premises version for those organizations that prefer to deploy analytics on their own terms.

• Oracle’s analytic application suite, Fusion Analytics (built using the OAC platform) improve how organizations deploy analytics. For decades organizations using BI tools have had to build common analytic content from scratch. Fusion Analytics breaks that cycle, delivering ERP, HCM and SCM analytics and BI as a rapid deployable cloud service for Oracle and NetSuite enterprise application customers. Further, because it runs on the Oracle Autonomous Data Warehouse, it’s fully extensible so can use data from non-Oracle applications like Salesforce or SAP.

• Lastly, one of the key trends identified by Gartner is that "the focus of augmentation is shifting from the analyst persona to the consumer or decision maker".  Again, Oracle is innovating here with things like auto-generated data stories delivered as short audio podcasts.

These innovations and improvements, in our opinion, help to explain Oracle’s placement on 2022 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms.

However, there are things to improve. Key amongst those is the fact that organizations are not necessarily considering Oracle for Analytics & BI when evaluating their options. In our view, this analysis of Oracle’s capabilities shows that to be an oversight. Sometimes it’s true of our existing customers too. If you’re an Oracle customer already using an older product (like OBIEE) take a look at Oracle Analytics Cloud. If your organization is using OAC already but isn’t taking advantage of the augmented capabilities have a play with the capabilities. I’ll bet you’ll be surprised what OAC can do.

Onwards and upwards!

For more information I suggest you take the time to read the 2022 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms. A complimentary copy is available here. 

Gartner® Magic Quadrant™ for Analytics and Business Intelligence Platforms, Austin Kronz et al, [March, 22, 2022]

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