Oracle Analytics named a leader in the Forrester Wave™- Augmented BI Platforms, Q3 2021: Here’s our take on why

As the world continues to grapple with the impact and after-effects of COVID-19, we are slowly but steadily adapting to the new normal of business in 2021. Part of that new normal is a strong embrace of data and analytics to drive optimal business performance. But “data and analytics” is more than it’s historically been.

Increasingly, information consumers are more engaged than ever before.  Sure, they may still get their dashboards with critical business metrics, but they also interact with data in ways that seemed magical just a few years ago.

• They now ask questions such as – “What were the profit margins  for Product Line X in the last quarter?” or “Which employees are at risk of leaving the organization ?” And the system visualizes what it determines is the best answer(s) to the question.
• Consumers ask the system to explain what drives a particular measure or attribute, identify outliers, clusters of like performers, and even predict trends.
• No longer bound to their laptop, they can even listen to a podcast of their results while heading to the airport. 

All these new ways of accessing information are driven by machine learning and artificial intelligence-- the bedrocks of what augmented business intelligence is all about.

Oracle Analytics has been named a Leader in The Forrester Wave ™: Augmented BI Platforms, Q3 2021. Just click on the report title to access a complimentary version of the report.  You’ll see just how well we stack up in this evolving market and read what Forrester thinks about Oracle Analytics.  

We’re proud that Forrester has ranked us near the top of all analytics platforms, and for that, we must thank our customers and partners who have diligently worked to successfully deploy our world-class analytics solutions to thousands of users in their organizations. And we thank our developer teams for offering customers and prospects a choice—in the cloud (Oracle Analytics Cloud), on-premise (Oracle Analytics Server), and within their application of choice (Oracle Fusion Analytics Warehouse for ERP, HCM, CX, Supply Chain, and NetSuite products).  

Innovation delivered now

Business Intelligence systems of just a few years ago pale in comparison to today’s innovative augmented analytic platforms. It’s no longer just about who has the best analyst self-service capabilities.  Now, organizations of all sizes expect actionable insights and accurate self-learning predictive results for all consumers—powered by AI and machine learning—no matter where the underlying data is.  As we all know, data is everywhere and analytics platforms must access any data regardless of where it’s stored – on-premises, in the Oracle Cloud, or in any other cloud—and not require data to be ingested into the BI system to effectively analyze it.

The melding of analytics systems and data science platforms is happening in real time driven by customer demand, AI-powered analytics and the “citizen” movement where analysts expand their skill sets into more specialized areas.  Oracle Analytics is an end-to-end cloud-first platform that delivers visionary augmented data preparation, visualization, dashboards, storytelling, reporting, data science and mobility options.  
 

Context is key

Most companies expect to hand-craft their BI and Analytics solutions on their own. But why? That’s been their only option. Analytics platforms are fielded as a set of capabilities that are configured to solve business problems. Self-service BI is tailor-made for the build-your-own model.  

Now, business consumers expect information to automatically understand context—who they are, what they do, and what they’re responsible for.

With Fusion Analytics Warehouse and NetSuite Analytics Warehouse, customers can deploy pre-built, streamlined, end-to-end data and analytic applications for key business areas such as ERP, human capital management (HCM), supply chain/operations and sales/service/marketing.  This takes the headache out of sourcing the right data, modeling it, and identifying key performance indicators(KPIs) and other analytics. Organizations can use what’s delivered, as well as extend it with their own data. It’s “buy and use” AND “buy and extend”. And its important to note that delivered capabilities are automatically upgraded as new content and features are made available.  Taking action on these insights closes the loop and further weaves analytics and applications into one cohesive fabric.  

As one customer puts it, “It’s a no-brainer.” We agree.

Scaled analytics from workgroups to enterprise scale

Analytics often starts solving a specific use case, and it’s usually for a contained workgroup. But can these workgroup solutions really scale to the enterprise?   With governance concerns, many of these workgroup approaches can’t.    With Oracle Analytics, customers can create analytic solutions that scale to tens of thousands of users, leveraging the inherent governance, security, scalability, and trusted enterprise platform design of Oracle Analytics.  

Whether it’s a financial services firm that displaced another self-service analytics platform in favor of Oracle Analytics, a healthcare organization that is rolling out diversity and inclusion analytics to its entire health system, or a real-estate company that’s using analytics across the globe to optimize investments in leasehold improvements, Oracle Analytics is proven to solve virtually any scenario. 

The future is bright

We are confident in our product and market strategy. And we are empowering enterprises of all sizes to drive their organizations with data and self-learning analytics.  2021—whatever may come—is looking bright.  

We suggest you take the time to read the The Forrester Wave™: Augmented BI Platforms, Q3, 2021. Your complimentary copy is available here.

To learn how you can benefit from Oracle Analytics, visit Oracle.com/analytics, and follow us on Twitter@OracleAnalytics.