Let professional mobile catch up with personal mobile

March 3, 2021 | 4 minute read
Barry Mostert
Senior Director, Artificial Intelligence and Analytics
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Let's face it—mobile devices are an indispensable part of our daily lives. These amazing devices keep us in touch with our friends and family, entertain us, and let us know exactly where we are and where we should be going. They enable our transport, be that by car, train, plane, or electric scooter. They monitor our daily activities and help us stay healthy. And they gently remind us when we stray too far from our target path. If we entrust them with the things that are most important to us in our personal lives, why not have them raise our professional lives to a new level of efficiency as well?

As we move towards a post-pandemic new normal, working remotely has become what most business workers have had to rapidly transition to.  A Gartner survey found that 82% of company leaders plan to allow employees to work remotely.   Being remote doesn’t mean we need to be disconnected, delayed, or lose sight of what’s happening.

The best analytics you have are the analytics you have with you

Mobile analytics is not about opening some pre-built reports, whether designed for the micro form-factor or not. Attempting to emulate how we work on our laptops is a fool's errand. How we interact with our mobile devices is fundamentally different. This is as true for our mobile personal lives as it is for our mobile professional lives.

What our professional lives should expect from mobile analytics 

Natural language querying that is voice-enabled

We've become accustomed to using our voice to set reminders and alarms, create appointments, and choose what music we'd like to hear and when to skip tracks. This frees our hands from having to physically touch through an interface to enact our requests. 

The same principle carries through to our business lives. Requesting information should be as natural as asking a colleague and doing that in your native language, at a conventional speech pace, and without having specific syntax to adhere to. Also, we can't expect IT or anyone else to have predicted our always different business questions and pre-emptively created a report to satisfy our needs. Instead, no pre-authoring should be required, meaning responses are generated automatically on the fly with the assistance of smart technology. 

See a demo of what I'm referring to at the link below. This example uses a request in French.


Proactive analytics

What you carry around with you every waking moment is a "smart device." So how does that translate into our professional mobile needs? 

To be smart, your mobile analytics should be capable of learning your routine, know where you go (GPS built-in), what you look at regularly in which locations, and at what times. That way, it can begin to proactively provide your content without you having to even ask for it in the first place. For example, as you regularly arrive at your workplace, the usual first task of the morning is to understand our current state of the business. Why should I have to schedule that, or sit down and dig up some dashboard to tell me? My smart mobile should simply show me a notification, let me know my view has just been refreshed, here is our current state. If it's all clear, great, time for coffee. But if something isn't right, I can then jump into action right away. With this kind of real-time view, you can be connected to your business always. Thus, your professional mobile has become more than a method to render conventional dashboards or pie charts. It is now smart, suggesting new content without you having to ask. It remembers you, what you like to see and when. It becomes a real assistant as opposed to a static window into a conventional BI system.

See a location-aware demo here:


Team collaboration

Our business lives, for most of us, are just as social as our personal lives. In our personal mobile lives, what we learn is shared as entertainment, or something learned provides relevant insight to our friends and family, so they can take action they otherwise may not have.

Similarly, our professional mobile lives rely on interactions between people. As your smart device proactively alerts you to something that is amiss, you need to be able to share that finding quickly with the relevant people to provoke action. The pace of business is increasing. Waiting until you're at your desk, laptop running, dashboard open may be too late for some better decisions to have taken place. Instead, you must be able to take action as soon as you discover something. Sharing a chart, a grid of numbers, or a trend quickly and directly from your smart device is essential. As time progresses, your proactive mobile should also make connections between what's interesting to you and to your colleagues. Your teammates may be slicing the information in a way you hadn't considered. Those business analytics are then recommended to you as alternate views. And likewise, your views are then recommended to your colleagues, in context.  

The power of mobile transforms business

Following the success factors that contributed to mobile adoption in our personal lives, your professional life can certainly benefit from mobile analytics if certain success criteria are replicated. Your professional mobile life demands natural language augmentation and the ability to be unrestricted in the questions you ask. It should become a true assistant, learn what is important to you, and be proactive. Finally, anything interesting must be quickly and easily sharable to speed the pace of business.

The following video shows how Oracle Analytics Day by Day specifically addresses these three requirements.

Learn more about Oracle's mobile application for Analytics

To learn how you can benefit from Oracle Analytics, and to see more of our mobile platform in action, visit Oracle Analytics Cloud. Also, follow us on Twitter@OracleAnalytics.


Barry Mostert

Senior Director, Artificial Intelligence and Analytics

Barry is a senior director for product marketing covering Oracle's AI and Analytics services.

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