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Mother's Day Gifts by the Numbers

Chris Garcia
Director of Marketing

Mother’s Day. It’s a day to recognize the single most relevant person in everyone’s life. A day to make sure she knows that you are grateful for everything she’s done. All the diapers. All the Band-Aids. All the kisses. All the tears you cried on her favorite blouse. The messes you left and she cleaned up (literally and figuratively). The love that your mother has for you can never really be matched. These are the reasons why we celebrate Mother’s Day.

In fact, Mother’s Day festivities this year are expected to set a record in terms of spending: $2.6 billion to be specific, according to the National Retail Federation. That’s a lot of flowers, cards, gifts, food, and drink. And why not? It’s a special tradition indeed.

But how does that $2.6 billion break out in terms of specific gifts and types of transactions (retail and online)? And how does this year compare with previous years?

Because I work at Oracle, I have access to a data visualization tool that allows me to look at the numbers and gain a better understanding of nearly any situation, so let’s see what I learned about Mother’s Day 2017. I found several online resources that provide a forecast of what this year’s spending will be and decided to focus on two.

First, the About Flowers site caters directly to florists and floral customers. It’s maintained by the Society of American Florists and has a wealth of information about flowers and plants. Here are some visualizations about the data you can find on this site.

I found the above data from the About Flowers page here.

Some of the other information that this website offers includes popular Mother’s Day flowers and lists the following favorites:

· Callas

· Freesia

· Gerberas

· Hydrangeas

· Irises

· Lilies

· Orchids

· Roses

· Tulips

Some popular Mother’s Day plants include:

· Azaleas

· Chrysanthemums

· Dish gardens

· Gerberas

· Hydrangea

· Kalanchoe

· Orchids

The second resource I focused on is the National Retail Federation. The website is aimed at retailers across America and offers forecasts on what they can expect for every major shopping occasion. Here is what it sees for this year’s Mother’s Day:

I found the above data on the NRF page here.

In my role at Oracle, one of my responsibilities is to create real-life data visualizations. Taking numbers and turning them into a visual story is a passion of mine. This is especially true when the subject of my visualizations is relevant and personal.

From a business perspective, people can use this dynamic technology to spur action around their ideas because they’re presenting their stories with visual facts. And because all of these visualizations can be manipulated very quickly, deep discussions can take place in real time, with data that’s being changed before the audience’s eyes. The important thing here is that using data visualization helps people “see” information differently and make better decisions in a way that static spreadsheets or traditional business intelligence cannot.

If you like what you see, visit this page to learn more about Oracle Data Visualization and get your free trial.

Enjoy the festivities!


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