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Exelon Powers Up with Oracle Analytics

Michael Singer
Director, Product Marketing, Oracle Analytics

For an energy company, Exelon's data output outpaces the tens of thousands of megawatts of nuclear, gas, wind, solar and hydroelectric it can generate at capacity.

Servicing more than 10 million Exelon customers means managers need to understand and act on the data the company generates. The company's business intelligence and data analytics solutions previously sat in pocketed silos without any centralization or strategic vision around it; complicating issues. A series of mergers and acquisitions over the years made integrating data and analytics systems from six different utilities a critical issue as well. 

Headquartered in Chicago, Illinois, Exelon operates in 47 states, the District of Columbia, and Canada. The company employs upwards of 34,000 people. And while Exelon is the largest electric holding company in the US by revenue (around $34.5 billion annually), managing employee, partner, and customer data can be a daunting task.   

Exelon IT Director, Michelle Ferrara recently talked to Oracle about the process the company took to better analyze its data using Oracle Analytics. The company also uses a combination of Oracle products for data ingestion such as Oracle Analytics Data Lake Edition along with other Oracle appliances to integrate, aggregate, and expose data internally or to its partners.

The video below spotlights the high marks that Ferrara gave Oracle Analytics for helping Exelon integrate and manage the data from various sources:

Ferrara mentions Exelon's use of Oracle Opower products. The software allows the company to offer multi-channel personalized experiences for its residential, business, commercial, and industrial customers. The platform includes a full suite of business analytics tools that give Exelon self-service access to data and insights to improve program management and decision making. Funnel analysis, web metrics, and other data analytics applications give Exelon a comprehensive view of its customer engagement across all touchpoints at all utilities.

The video below explains how Exelon combined the data from its six different companies with the help of Oracle Analytics.

Find out more about Oracle Analytics at https://www.oracle.com/solutions/business-analytics/analytics-cloud.html

[Editor's note: A previous version of the story has been corrected to reflect Oracle Analytics as part of Exelon's solution set]

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