Free TiVo Friday!
By alanc on Dec 15, 2004
I can't compete with MaryMary's never ending supply of free "swag" Friday giveaways, but I can pass on a tidbit of news of a giveaway that may be even more cool...TiVo is giving away Free TiVo boxes on Friday December 17 at it's SF Bay Area headquarters (just off highway 237, not far from the Sun campus in San Jose that I used to work at). Of course, the offer's good to new TiVo customers only, so I won't be there, as we're about a month away from our fifth anniversary of becoming happy TiVo owners. It's an interesting marketing strategy, poking fun at the recent troubles Comcast has had rolling out it's competing DVR in the Bay Area and making it clear that it was there first and isn't going to make customers wait for weeks like Comcast is reported to be doing.
Of course, the giveaway doesn't include the subscription to their TV listings and other services (one of the best features, letting it keep track of when shows are on and whatever silly changes the networks make to their schedules), which makes it seem like the business models we're seeing become more common - give away the product (hardware or software) and then make money on the services you sell to use with it. In fact, I seem to remember hearing something about that just last month at a party I was at in the San Jose Tech Musuem...but I'm sure you've already read about that in the other blogs from Sun people and all the coverage of the Sun Solaris 10 announcement.[Technorati Tag: TiVo]