"I Brake for AIA"
By Angie Wong on Jul 28, 2008
On my way in from work this morning, I was stopped behind a car that had a bumper sticker that read oddly enough “NorCalBagels.com” and underneath the URL, “Bagel Rescue”. I readjusted my eyes and realized it actually said NorCalBeagles.com / Beagle Rescue. Phew, I was afraid there was serious bagel abuse taking place somewhere in Northern California.
I bring this up because it reminds me of an analyst article I read recently on Application Integration Architecture. In the article, the author asserted that because they had only been able to find one customer, AIA was not real. Had they taken a closer look, they would have found that what they thought was the case was actually quite the opposite.
Taken directly from the Oracle.com website -
“KPN Successfully Implements Oracle Application Integration Architecture” (Press release)
“Oracle Announces Implementation of Application Integration Architecture (AIA) with Trade Promotion Management System”
Excerpt: The J.M. Smucker Company is the first Oracle customer to deploy the new Application Integration Architecture (AIA) with Siebel CRM Integration Pack for Oracle Trade Promotion Management. (Press release)
"Oracle Application Integration Architecture can dramatically simplify what I had assumed was going to turn into a very complex environment," says Martinelli. [Rackable Systems] (Profit Online article)
I guess the moral here is quite simply, if at first it doesn’t look right, it probably isn’t. Better look again through a different lens.
Now where did I put my bagel...