Looking for more resources from Oracle Advertising? The Pulse is where to find them. To help you better understand what we’re all about and how we’re working to drive a more effective, data-driven media industry for our clients and partners, check out some of our most recent initiatives in the market.
Marketers are relying heavily on brand safety to run successful campaigns. Learn why brand suitability is essential, the challenges that come with keyword blocking, and more. Download our free guide now.
Measuring sales and visits lift is the key to correlating digital advertising with business outcomes, and when it’s done right, it provides a deep understanding of campaign performance—informing better strategy and smarter budget allocations. Find out how to maximize your lift measurement by focusing on three core areas.
Pursuing a more consumer-friendly ecosystem is a net positive for everyone involved. How should marketers prepare for this new internet and the digital marketing environment it supports? Here are some tips on how to get your data strategy ready.
Use this handy checklist as a guide to get your campaign rolling in the right direction with contextual intelligence.
Capture the most value from your digital investments this year. Take a look at our predictions for the adtech industry to find new opportunities at hand.
Seasons inevitably change, and so does consumer sentiment. How can your context strategy navigate an evolving digital landscape? Learn why marketers need to approach contextual advertising tactics like they’d prepare for the weather.
Meet Stevan Vlaovic, who recently joined our team as the new Senior Vice President of Technology for Oracle Advertising.
We got in the game and helped Bidstack stop in-game ad fraud. Learn more about our exciting new integration and how we’re helping them create a trustworthy in-game advertising platform for brands, marketers, and game developers!