The Pulse: How to harness the power of context, leveraging omni-channel experiences for better outcomes, and more

August 28, 2020 | 2 minute read
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Looking for more resources from Oracle Data Cloud? The Pulse is where to find them. To help you better understand what we’re all about and how we’re working to drive a more effective, data-driven media industry for our clients and partners, check out some of our most recent initiatives in the market.

Flagship Content

The Evolution of Brand Safety and Context in Advertising; Infographic

Brand Safety is undergoing an evolution that was fast-forwarded due to the recent global events of 2020. Learn how marketers are employing nuance by creating brand profiles to actively identify safe and relevant environments using Contextual Intelligence.

Xaxis focuses on omni-channel experiences to drive better business outcomes; Q&A

Cécile Blanc, Senior Director of Global Solutions & Innovations at Xaxis, the programmatic arm of GroupM, discusses why cross-channel marketing and relevance are key to creating meaningful connections with consumers.

Thought Leadership

How to Harness the Power of Contextual Targeting; IAB UK

In collaboration with the IAB UK and other members, we authored a contextual targeting guide that explores all that context has to offer, including our recommended best practices.

As Ad Spending Falls, Savvy Marketers Turn Focus To Optimizing Cross-Platform Reach; AdExchanger

In his latest byline for AdExchanger, our VP of Product Management, Kevin Whitcher, discusses how advertisers should embrace the opportunity to revise TV ad buying to mirror consumer behavior and achieve cross-channel success.

Beating Ad Fraud with Effective Invalid Traffic (IVT) Detection; Toolbox for Marketing

What is one of the most powerful defenses against ad fraud? Understanding IVT and all its forms. In Toolbox for Marketing, Callie Williams Reynolds shares actionable tips to monitor and safeguard against bad actors.

Lessons from the Front Lines of Female Sales Leadership: Callie Reynolds; NAWSP Spotlight blog

Callie Reynolds, our VP of Account Management for Moat, was featured on a NAWSP webinar, where she discussed what it takes to establish a successful career in sales.

Adding Context to Omni-channel Advertising; Xaxis podcast

Our Chief Product Officer Derek Wise sat down (virtually) with Xaxis Senior Director, Global Solutions and Innovation Cécile Blanc for the latest episode of the People of Programmatic Podcast. Tune in to their discussion to find out how the customer journey has changed, and how marketers are using new technologies, like contextual intelligence, to ensure they're reaching the right audiences with the right messages, especially as new channels emerge.

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Infographic: The evolution of brand safety and context in advertising

Kori Wallace | 1 min read

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Glenn Bean | 3 min read