The Pulse: Holiday shopping insights, in-game advertising, and more

The Pulse provides a monthly roundup of resources and insights from Oracle Advertising. Check out some of our latest thinking for digital advertisers, publishers, and the adtech industry.

Our latest adtech insights

Essential advertising and content insights for the 2021 holiday season; Blog
Get holiday shopping insights and trends from Oracle Advertising to help brands reach their key consumers during this important sales period.

How streaming services can boost ad revenues using first-party data; Blog
Here’s how CTV and OTT providers can use existing customer data to gain subscriber insights and bolster ad revenues.

2 ways advertisers can capitalize on digital news content; Blog
Learn how advertisers are capitalizing on relevant digital news opportunities through contextual targeting solutions.

A post-pandemic paradigm for marketers; Blog
Learn how Oracle’s new product, Fusion Marketing, is working to provide an end-to-end solution for markeing and sales.

Adverty Spotlight: Online gaming trends from Louis Vuitton’s stylish game to IVT; Blog
Adverty Director of Client Technology Calle Stenson shares in-game ad opportunities, pitfalls, the importance of ad measurement, and more.

The top-7 free advertising newsletters to boost your skills (and your career); Blog
Looking for the best ad and adtech newsletters? Check out this list of “magnificent seven” newsletters.

Learn more about Oracle Advertising, and read about our latest adtech industry news.