The Pulse provides a monthly roundup of resources and insights from Oracle Advertising. Check out some of our latest thinking for digital advertisers, publishers, and the adtech industry.
According to Oracle’s Restaurant Scene 2021 Consumer Trends, the restaurant industry is heating up again after a long hiatus, and there are plenty of opportunities to heighten customer loyalty. Read more about how restaurants are reaching new audiences.
Do new cookie regulations have you wondering how you'll collect data? Don’t forget about the power of first-party data! Check out these recommendations for using first-party data to connect with your high-value customers and drive better business outcomes.
Oracle Moat Measurement's new, lightweight measurement tag system gives publishers rich insights without adding unwanted weight to the page. Learn more about how it works with our proprietary header tag to help publishers grow revenue by improving website performance, page load times, and the overall visitor experience.