The Pulse: an insider’s view on the CCPA, holiday campaign hacks, and the future of ad tech

December 9, 2019 | 2 minute read
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Looking for more resources from Oracle Data Cloud? The Pulse is where to find them. To help you better understand what we’re all about and how we’re working to drive a more effective, data-driven media industry for our clients and partners, check out some of our most recent initiatives in the market.


On-demand webinars

Hidden holiday trends you need to know for a winning campaign

Get actionable tips on how to align campaigns with trending moments around the holiday, strategies to plan campaigns around critical moments and holiday mentions, plus real-time tools to optimize campaigns around the trending moments that matter

An insider’s view on the CCPA

Understand the historical lens and odd sequence of events that led to the passage of the California Consumer Privacy Act (CCPA). Get up to speed on the latest developments so you're prepared, and find out what's coming in 2020 and beyond.

How to capture the right attention on OTT and CTV

Tune in to hear how to go beyond ad verification to measure your video campaigns amid the rise of digital, streaming, on-demand, and over-the-top (OTT).


Thought Leadership

If You’re Using a Blacklist, It’s ‘Dead’ Certain You Blocked This Article; AdExchanger

Whether you're an advertiser or publisher, there is danger in blocklisting keywords without a strategy. We cover the risks.

Advertisers and Publishers Must Work Together to Ensure Quality Media; Adweek

Derek Wise talks about how it takes two to tango in the digital ad ecosystem, with advertisers and publishers on the hook to reach consumers in a meaningful way.

What’s next for ad-tech? Campaign

2020 promises to be a year of innovation in data-driven marketing. Mark Ashworth breaks down what the future might look like for the ad tech industry.

Does a Shorter Shopping Season Between Thanksgiving and Christmas Affect Retail Sales? Total Retail

When compared with previous years, the 2019 holiday shopping season has six less days between Thanksgiving and Christmas. What does this mean for retailers? Does less time for shopping translate to stagnating sales?

Can Contextual Targeting Replace Third-Party Cookies? AdExchanger

Don't underestimate keywords! Check out a quote from Kurt Kratchman explaining why contextual targeting is all the rage.

The 5 changes shaping the future of contextual advertising; The Drum

The most exciting developments in contextual intelligence, which present leap-ahead opportunities for marketers.


Did you hear?

Oracle Data Cloud won an award! We are honored and delighted to announce that Moat by Oracle Data Cloud is the winner of the 2019 Adweek “Readers’ Choice: Best of Tech” Award for Brand Safety/Verification. Read more about why the industry trusts Moat.

Moat by Oracle Data Cloud Adweek Award Winner


We're hiring

Ad tech is a fast-paced industry and we’re looking for problem solvers and innovative thinkers to join our team. Check out some of these open positions at Oracle Data Cloud:

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