The Pulse: Holiday shopping, the resurgence of travel, ad fraud, and more

The Pulse provides a monthly roundup of resources and insights from Oracle Advertising. Check out some of our latest thinking for digital advertisers, publishers, and the adtech industry.

Our latest adtech insights

The art of activation for the 2021 holiday shopping season

As the busiest shopping days of the year draw near, consider these three trends to help you reach and activate your holiday shopping audience. Read the post >>

5 disruptive ad fraud schemes that siphoned millions of dollars (and how we caught them)

It's becoming increasingly difficult for companies to detect abnormal online activity. But Oracle Moat is staying ahead of the criminals, discovering and exposing their sophisticated ad fraud schemes. Learn more about our ad fraud discoveries and how Oracle Moat was able to catch them. Read the post >>

Three keys to achieving brand safety using contextual intelligence

Disinformation can impact both consumers and brands alike. The Association of National Advertisers (ANA) recently held a webinar about "Protecting Your Brand from Online Disinformation through Contextual Intelligence," hosted by Oracle Advertising's Jay Pinho and Global Disinformation Index Co-founder and CTO Danny Rogers. In this recap, they share insights on how to protect your brand from online disinformation with contextual intelligence. Read the post >>

Adtech news

What CMOs need to do to make 'madtech' happen

Six years ago, analyst David Raab coined the term "madtech." In his words, “Consumers don’t make a distinction between marketing and advertising interactions. And to meet their expectations, neither can marketers.” Mollie Spilman, CRO for Oracle Advertising and CX – Advertising and Marketing, shares what CMOs must do to make madtech a reality. Read the post >>

Survey: How the hospitality industry is welcoming the resurgence of the travel market

Oracle's new travel survey shows a growing consumer interest in purchasing experiences rather than objects. Learn how to reach travel-ready consumers via contextual intelligence, audiences, and more with effective activation. Read the post >>

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