How to own your brand’s purpose: 5 insights you’ll gain at the Oracle Advertising & CX Summit

February 14, 2022 | 2 minute read
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In today’s highly competitive landscape, a brand’s purpose and values are more important than ever. Research shows that consumers are more likely to buy from—and remain loyal to—a brand whose values align with their own. People are looking beyond product details and prices. They want to support purpose-driven brands and connect with businesses they trust.

To help advertisers and customer experience professionals better understand how a brand’s purpose impacts advertising strategies, Oracle has put together a virtual event that highlights all the ways advertisers can align their ad campaigns with their brand’s core values.   

 “Oracle Advertising and CX Virtual Summit: Own Your Brand’s Purpose and Values in Advertising” will take place February 24 and feature two of the marketing industry’s most innovative thought leaders: Diane Primo and Rishad Tobaccowala.

The event will include in-depth conversations on everything from brand values and company cultures to responsible media and advertising strategies. Here are five key insights you’ll walk away with.

5 key insights you will gain during the Oracle Advertising and CX Virtual Summit:

1. How your brand’s purpose impacts every element of your business, from motivating your teams and establishing successful partner relationships to connecting with consumers and driving critical business outcomes.

2. A clear path to establishing and maintaining a purpose-led culture across your organization, from junior-level employees to the C-suite—and why it’s a critical component to boosting your organization’s well-being.

3. Why integrating your values into your advertising and CX strategies can help you build loyalty, drive revenue, and turn customers into lifelong brand advocates.

4.  Frameworks for driving accountability amongst stakeholders you trust to uphold and reinforce your brand’s values.

5. What responsible media is, the role it plays within your advertising strategy, and why it’s more important than ever for brands to champion responsible media publishers who positively impact brand safety and brand suitability initiatives.

As the CEO of the award-winning Purpose Brand Agency, Diane Primo will share her insights on the human elements of advertising, offering proof that brand values not only drive business outcomes but have a lasting impact on CX initiatives. Rishad Tobaccowala, veteran media agency executive and author of “Restoring the Soul of Business: Staying Human in the Age of Data,” will join Oracle’s Chief Revenue Officer Mollie Spilman for a fireside chat on how advertisers can be the stewards of their brand’s purpose and values. The event will also include conversations with GroupM Chief Innovation Officer Krystal Olivieri and Vox Media VP of Content Strategy and Innovation Aaron Tabas.


Register now to join us on February 24 for the Oracle Advertising and CX Virtual Summit: Own Your Brand’s Purpose and Values in Advertising. We promise you won’t be disappointed!

Cory Ferreira

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