Oracle wins big with 6 Adweek “Readers’ Choice” awards

July 26, 2021 | 3 minute read
Rob Tarkoff
Executive Vice President and General Manager, Oracle Customer Experience
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The tried-and-true playbooks that we all had pre-pandemic no longer work. As marketers, you shouldered more responsibility this past year as executive leadership charged you to play a larger role in driving sales amid seismic shifts we still face today.

I've talked to many clients who've shared how they've retooled their strategies quickly to address new market realities. And I've heard repeatedly how marketing teams collaborated, experimented, and analyzed programs continuously to reach their audiences effectively. This constant innovation required marketing teams to lean on each other and their tools.

In light of the added pressure, I’m especially proud that our customers continue to say that our products prove their mettle. And I’m honored that Oracle won six awards—more than any other company—in Adweek’s 2021 Readers’ Choice: Best of Tech Partner Awards.

More than 10,000 Adweek readers cast votes this year, including digital marketing leaders and their hands-on teams that rely on us every day.

Last year, we were honored to receive recognition for our Oracle Advertising and Customer Experience (CX) solutions in three categories, and on behalf of our team, I am thrilled and humbled that we’ve doubled that number this year, receiving recognition in the following six categories:

  1. Martech: Marketing Cloud Automation – Oracle Eloqua: Offering campaign design, advanced lead scoring, real-time company data and integrated sales tools, Oracle Eloqua enables marketers to manage cross-channel B2B marketing campaigns that nurture leads across each stage of the buying process.
  1. Martech: Email Marketing Service – Oracle Responsys: A cross-channel campaign management platform that delivers advanced intelligence at scale, Oracle Responsys enables marketers to create personalized messages based on the individual interests and preferences of customers and prospects.
  1. Martech: Customer Data Platform – Oracle Unity: Oracle Unity enables marketers to combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer. Using machine learning, it also prescribes the best next action within any existing business processes.
  1. Brand Safety Solution – Oracle Moat: This is Oracle Moat’s third consecutive year winning this award. Oracle Moat’s brand safety offering enables marketers to optimize campaign results, maximize campaign budgets and reduce the risk to brand reputation.
  1. Measurement & Analytics: Digital & Mobile Display – Oracle Moat: For the second consecutive year, Oracle Moat has won this award. By providing insight beyond verification, Oracle Moat enables marketers to connect impressions with engaged audiences and measure effectiveness across channels.
  1. Fraud Prevention Platform – Oracle Moat: Oracle Moat’s MRC-accredited fraud prevention offering enables marketers to protect against wasted spend by identifying invalid traffic (IVT) and ad fraud. In fact, the Oracle Moat team recently exposed one of the industry’s largest connected television (CTV) ad fraud operations.

As marketers continue to navigate through these seismic shifts and refine marketing best practices, the goal remains the same: to deliver proactive, relevant experiences across integrated advertising and marketing channels to drive better business outcomes.

With a robust suite of solutions, Oracle Advertising and CX helps marketers simplify martech stacks, create a single view of the customer and optimize advertising investments to make every interation matter and every impression more valuable.

Many thanks to our customers and Adweek readers for the continued recognition.

Contact us to learn more about Oracle Advertising’s solutions.


Rob Tarkoff

Executive Vice President and General Manager, Oracle Customer Experience

Rob Tarkoff joined Oracle in 2018 to lead Oracle Customer Experience (CX) Cloud product and strategy across marketing, sales, commerce, and service. His goal is to build products that help companies succeed in the Experience Economy.

Tarkoff spent the last 15 years focused on the customer experience, developing products for both large and early-stage companies. Most recently, as president and CEO of Lithium Technologies, he created the leading software in online communities. Prior to that, Tarkoff ran the Digital Enterprise business for Adobe.

Tarkoff holds a BA in political economy from Amherst College and a JD from Harvard Law School.

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