Oracle University announces free Moat Measurement accreditation for digital advertising

August 16, 2021 | 2 minute read
Mollie Spilman
Chief Revenue Officer, Oracle Advertising and CX – Advertising and Marketing
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As part of our commitment to support a skilled workforce in the dynamic “technology economy,” we are introducing free Oracle Moat training via Oracle University.

The Oracle Moat Measurement Explorer enables current and aspiring adtech professionals to gain a foundational understanding of Oracle Moat’s award-winning ad measurement, analytics, and brand safety/suitability capabilities. We’ve developed the training for the following fields and roles:

  • Advertising agencies
  • Brand managers
  • Sales and account teams (advertising agencies and publishers)
  • IT teams
  • Data science analysts

Gauging ad performance is a cornerstone of digital marketing success, and this course provides students with valuable insights for using ad verification and measurement effectively. The self-paced online course covers five areas:  verification, brand safety/suitability, a hands-on demo, a technical deep dive, and best practices for using Oracle Moat insights to drive business results.

After completing the 2.5-hour program, students who pass the assessment test will receive an Oracle Moat Measurement Explorer badge that can be shared via social platforms including LinkedIn and Twitter. It’s a great way for participants to highlight their proactive commitment to learning new skills and taking advantage of the latest technologies.

And we’re thrilled about the positive feedback we’ve received on the Oracle Moat course and the accessibility of our Oracle University Learning Subscription platform.

“Accreditation is a critical component of GroupM’s competitive advantage for our clients and teams, and it’s one of the reasons we were excited to help inform design of the Oracle Moat Measurement Explorer,” said Ed Fanning, head of global partnerships at GroupM. “Self-service training programs are easy to roll out across the organization globally and give our teams the chance to upskill on industry standards, tools, and best practices. It also helps maintain our reputation as the best-in-class team in the industry.”

Oracle Moat combines powerful ad measurement, brand suitability, and invalid traffic (IVT) with ad fraud protection. And our advanced attention metrics reveal how consumers engage with your ads across channels and devices including display, video, mobile, broadcast TV, and streaming services (CTV).

Customers rely on Oracle Moat’s suite of solutions to help you reach potential customers, capture consumer attention, and drive outcomes for your business, clients, and partners.

The Oracle Moat Measurement Explorer is open to Oracle customers and individuals across the adtech industry. An Oracle account is required to access our courses. Sign up today!

Mollie Spilman

Chief Revenue Officer, Oracle Advertising and CX – Advertising and Marketing

Mollie Spilman is a 20-plus-year media veteran whose prior gigs include roles at Criteo, Advertising.com, and Yahoo!. Passionate about inclusion and diversifying the ranks of business, she has extensive experience developing, scaling, and leading direct sales teams to over 1200+ employees and a proven ability to manage complex deals, increase revenue, and grow existing business while building a culture of innovation through people development that empowers employees. In her spare time, Mollie loves sport fishing, playing golf, running, listening to country or classic rock and enjoying a glass of her favorite California chardonnay.


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